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THE 2019 CRM TOP 100.

We're pleased to unveil our inaugural "CRM Top 100" issue, in which we highlight the leading companies and hottest trends and technologies in customer service, marketing, and sales--the three pillars of CRM.

Based on our research for this issue, it is clear that data today is king. But all of that data needs to be analyzed and acted upon, and that's where the industry's biggest trend, the influx of artificial intelligence, comes into play. As we detail in these pages, AI is having an impact on all three categories, whether it's virtual agents handling customer queries in the contact center, marketers reaching prospects with more personalized messages, or digital sales assistants freeing human salespeople from some of the manual tasks that take them away from selling.

Read on for more about how AI and other technologies and trends are reshaping the ways in which companies and their customers interact, as well as our list of the top 100 solutions providers that are making these changes possible. For a more complete list of all of the CRM companies that we have identified, download the entire 2019 Buyers' Guide & Directory, complete with expanded categories, on our website (www.DestinationCRM/buyersguide).

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Publication:CRM Magazine
Article Type:Cover story
Date:Jul 1, 2019
Previous Article:2019 Buyer's Guide.
Next Article:Building Better Service Beyond Voice: Artificial intelligence is making it possible to personalize customer care.

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