THE "VISION FOR ALL" INITIATIVE.
MAGRABi Optical launched an initiative in support of "The Arabian Eye" campaign during the Holy Month of Ramadan as a platform to cherish the cultural identity and heritage of Arabs.
The latest initiative aims to donate 10,000 pairs of optical frames to children and the elderly in need for every pair sunglasses or eyeglasses sold during the last ten days of Ramadan across MAGRABi Optical stores.
For this purpose, MAGRABi Optical collaborated with a number of charity organizations in the countries in which it operates.
The campaign also calls to inspire and empower the vision of a contemporary Arabia that cherishes its common values, cultural heritage of the past, and embraces its diversity in the new world of today.
Amin Magrabi, CEO of MAGRABi Retail said, "80% of what a human can learn is perceived through the eyes.
We understand the real-life impact of poor vision and we always strive to give everyone the opportunity to have healthy eyesight and improve the quality of their lives.
To build on the spirit of giving during Ramadan, we are delighted to announce the 'Vision for All' Magrabi initiative, with the aim of giving back to the communities in which we operate in."