Printer Friendly

TGI Friday's chain to feature second customized brew.

Brandevor Enterprises Ltd. has reached an agreement with TGI Friday's Inc. to brew and bottle TGI Friday's Inc.'s Amber Light micro-brewed beer.

The new beer is a companion to TGI Friday's Amber Beer that is currently being sold in almost 200 TGI Friday's restaurant, the company said in a press release.

Sales of TGI Friday's Amber Beer are projected at nearly 50,000 cases in 1993, mostly through TGI Friday's outlets.

The new Amber Light beer will be test marketed in all Florida TGI Friday's locations beginning April 15 and, if successful, will be extended nationally this summer.

Brandevor, through its subsidiary Dubuque Brewing and Bottling Co., recently announced a similar arrangement with the nationwide Marriott Hotel and Resort chain.
COPYRIGHT 1993 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:TGI Friday's Inc.'s Amber Light microbrewed beer
Publication:Modern Brewery Age
Date:Apr 12, 1993
Previous Article:Group says A-B's Sea World park mistreats whale.
Next Article:Miller completes Canadian deal.

Related Articles
Ironside Ale toasts brews of yesteryear.
New Amsterdam Amber lightens up.
Frankenmuth beer wins praise.
Windy City Amber Ale makes debut.
Dixie debuts new Jazz Amber Light.
Selling beer style.
1993 Great American Beer Festival medal winners.
Coors to broaden Keystone family.
Whitbread moves away from core brewing business.
Honoring excellence.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters