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TEXTILES SEWS A SIMPLER BED THIS SEASON.

Byline: Rosamaria Mancini

NEW YORK-Bedding that is both rich and sophisticated, but also embodying a certain simplicity is what retailers will see when they come to the New York home textiles market next week.

"For a while, it was all about embellishment," said Doug Hartman, design director for the adult bedding division at CHF Industries. "But now, like the fashion world, bedding has become more focused on functionality and simplicity.

"It's basically a more direct aesthetic," he added. CHF will show about 25 new bedding collections this market.

Cecile Hanau, creative director at DWI Holdings, echoed those thoughts and said, "In a technologically advanced environment where consumers express a growing interest toward simplicity, we have tried to combine luxury and serenity. Our palettes are soothing, our sateens are delicate and our bed ensembles are accessorized with vibrant pillows."

This market, DWI Holdings will show five new Royal Sateen collections that feature yarn-dyed jacquards. The Modern Rose bedding collectionfeatures a softly shaded rose motif that is framed by a delicate stripe. The sheets' hem features an embroidered geometric motif in a contrasting color for a little punch, and if consumers want to glam up the bed they can accessorize by adding embroidered dot and rosepillows.

"The latest Royal Sateen collection looks to balance comfort and modernism by taking traditional motifs and simplifying them without adding many details," Hanau said.

The Scallop Jacquard collection, which is also a Royal Sateen branded product, features a yarn-dyed jacquard vine pattern in a gold shade that exudes a royal type of sophistication. This bedding is also paired with decorative pillows that feature cascading scalloped applique and embroidery.

Cuddledown's Alessandria Jacobean collection, a cotton percale from Italy, also exudes simple sophistication even though it's a busy floral. The traditional floral design is interpreted in a pale palette that is used in the sheets, comforter cover and shams. The collection also coordinates with company's Italian percale sheeting program that is available in six solid pastel colors. "For our product development team, this was the direction to head in, a strong design in a soft color palette; this isn't a design you get tired of," said Chuck Cilley, national sales manager for Cuddledown.

There are also a host of introductions this market that are practical, yet fashion-forward.

CHF Industries went for a simple, straightforward look with its Network bedding that is a soft green polyester crepe and is pieced with exposed overstock stitching. "To me this is just a good collection, it's easy to live with and it features a fashionable color that is current and up to date, but doesn't hit you over the head," Hartman said.

Divatex Home Fashions Velvets line of quilts and duvets in cotton and rayon, which include a chocolate-colored cotton version that has an ivory-stitched, paisley-quilted pattern. The Velvets line will be available as duvets, quilts, shams and decorative pillows, and will also coordinate with printed cotton sheeting.

Meanwhile, Dan River, which manufactures the Caribbean Joe branded bedding, will show the Grand Bahama collection, which features a soft floral pattern that has a casual appeal.

Caption(s): Network by CHF Industries embodies a simple, straightforward look. The coordinating pillows work to add a little more punch in the grouping.
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Author:Mancini, Rosamaria
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Geographic Code:1USA
Date:Mar 27, 2006
Words:537
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