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TEXAS INSTRUMENTS TARGETS BILLION-DOLLAR SOFTWARE BUSINESS WITH MARKET-LEADING I-CASE TOOL AS CENTERPIECE

 TEXAS INSTRUMENTS TARGETS BILLION-DOLLAR SOFTWARE BUSINESS
 WITH MARKET-LEADING I-CASE TOOL AS CENTERPIECE
 BOSTON, June 30 /PRNewswire/ -- Texas Instruments (NYSE: TXN) intends to build a billion-dollar, global software business by the mid- 1990s with its integrated computer-aided systems engineering (I-CASE) tools leading the charge, a TI executive told editors at the Database- Client/Server World trade show in Boston Tuesday.
 "Software is a major element in the strategic future of Texas Instruments," said Ron W. Brittian, vice president and manager of Business Development in TI's Information Technology Group. "We believe TI has the opportunity to build a $1 billion software business by the mid-1990s and to be a worldwide leader in the information services industry."
 He pointed to research that predicted growth in the information services market reaching $1 trillion by the year 2000 -- at a 14 percent-17 percent pace -- while worldwide gross national product grows at three percent and the computer hardware and consumer electronics segment at 10 percent.
 The increasing cost-effectiveness of workstations and microcomputers, which has led to "downsizing/rightsizing" of equipment to tasks, has contributed to the pervasive move to Open Systems and standardization, he said. "This makes the hardware platform more of a commodity item, while software is becoming the true differentiator when the customer makes a decision."
 Brittian said TI will emphasize customer focus, solutions and satisfaction in software development and network computing productivity tools, centered on its popular CASE product, the Information Engineering Facility (IEF) which automates the process of creating business software.
 "Our software business thrust includes new product offerings, strategic partnerships and marketing relationships, targeted acquisitions and divestitures and leveraging our skills and experience base to benefit our customers as well as ourselves," Brittian said. "IEF and its related business strategies represent our flagship product for TIs vision to build a billion-dollar software business in the mid-1990s."
 The IEF, a fully integrated set of CASE tools, has grown from 12 products in 1988 to more than 200 available line items requiring 12,000 product codes. He said TIs IEF business is experiencing continued significant growth with more than 550 customers worldwide and major successes reported on mission critical systems. A Japanese language version of the product was delivered in February.
 "Future products will continue to be developed with IEF and its methodology, reaping such IEF benefits as reduced cycle time, improved quality and portability across multiple computing platforms," Brittian said. "Our intent is not to become just another supplier of packaged software, but to provide total solutions that include both products and services.
 "Combine these business drivers and the significant trends in information technology -- cost reduction, downsizing, open systems, client/server computing, object-oriented programming -- with our extensive applications deployment experience and CASE vendor leadership," Brittian said. "Our conclusion is that TI has a particularly unique opportunity to fulfill its billion-dollar software blueprint."
 The Dallas-based company, which manufactures semiconductors and electronics products has sales and manufacturing operations in more than 30 countries.
 -0- 6/30/92
 /CONTACT: Steve Stibbens of Texas Instruments, 214-575-6455/
 (TXN) CO: Texas Instruments ST: Texas IN: CPR SU:


TQ -- NY036 -- 5104 06/30/92 10:35 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Jun 30, 1992
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