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TEXAS AGGIES DESIGNING NEW AUTO CAMPAIGN

 COLLEGE STATION, Texas, Feb. 12 /PRNewswire/ -- Move over Madison Avenue.
 You're about to be challenged by a senior marketing class at Texas A&M University designing a campaign that may be used by Subaru of America Inc.
 Bill Claypoole's advertising procedures class will compete to create the most effective marketing campaign to sell Subaru's new Impreza to college seniors. Claypoole, an advertising executive for 25 years before switching to academia, teaches in Texas A&M's College of Business Administration and Graduate School of Business.
 On Monday and Tuesday (Feb. 15-16) in Texas A&M University's Research Park, the students will get a first-hand look at the new subcompact sedan and sport wagon.
 Using grant money from Subaru, 12 teams of students from two class sections will develop multidimensional promotional campaigns for the new car. On March 8, area marketing and advertising professionals will select a finalist from each section. The two finalist teams will present their campaigns to senior management executives at Subaru, who will select a gold and silver winner.
 "I look forward to hearing how tomorrow's business leaders will address these important marketing issues for Subaru," said Ken Stanton, vice president of sales for Subaru of America and a graduate of Texas A&M.
 -0- 2/12/93
 /CONTACT: Bill Claypoole, 409-845-5880, or Gretchen Krueger, University Relations, 409-845-3464, both of Texas A&M/


CO: Texas A&M University ST: Texas IN: ADV SU:

JB-EH -- LAFNS1 -- 6004 02/12/93 07:31 EST
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Publication:PR Newswire
Date:Feb 12, 1993
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