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TECHMAR Introduces KARMA, Industry's Most Versatile Closed-loop Lead Management Solution; KARMA Combined With TECHMAR's Customer Acquisition Expertise Equals Ongoing Revenue Growth.

Business/Technology Editors

CANTON, Mass.--(BUSINESS WIRE)--March 25, 2002

TECHMAR, a Business Service Provider focused on customer acquisition and optimizing sales effectiveness, today introduced KARMA(TM), the industry's most versatile and flexible closed-loop lead management solution for business-to-business technology companies.

KARMA allows companies to instantly capture and qualify leads, collect them in one central location, manage them throughout the entire sales cycle, and measure the results. By combining KARMA with TECHMAR's customer acquisition execution and professional services expertise, companies are experiencing unprecedented and measurable revenue growth.

"TECHMAR is a valued partner," said Frank Waible, CRM Deployment Manager for Hewlett-Packard, Europe. "TECHMAR offers not only a scalable technology solution that integrates with the Customer Relationship Management application we already have in place with Oracle, they also offer a team who can successfully execute on our strategy. As a result, we are realizing tremendous value from all of the technology we've implemented by making sure leads are identified, qualified, nurtured and turned into sales."

KARMA offers an easy-to-use Web interface that can be customized to meet specific business needs through the Business Process Designer (BPD). Because there is no software to install, KARMA can be quickly deployed, allowing companies of all sizes to leverage the critical data they collect on prospects and immediately reap the benefits.

KARMA's key components are:

-- KARMACaptures(TM) automates the capture, response and nurturing of prospects through a company's Web site, making it easy to build contact forms that deliver custom, dynamic Web interactions and personalized responses that can be specified to a particular program, product or service.

-- KARMAConnects(TM) handles incoming or outgoing communication with prospects, including calls, mail, faxes, and email. It tracks activity and responses to a variety of programs in one common database that sales and marketing can access over the Web anywhere using a standard browser.

-- KARMALeads(TM) automatically assigns and routs qualified leads to the right salesperson or channel partner in real time via Web, phone, fax, email or through the existing Sales Force Automation application. Feedback and follow up can be tracked to close the loop.

"TECHMAR is focused on the critical early stages of customer relationships, and has proven methodologies and technologies in place to optimize the customer acquisition process," said Denis Pombriant, research director, Aberdeen Group. "TECHMAR has made a study of the most effective approaches to initiating relationships and it shows in their results."

Added Tim Young, CEO, TECHMAR, "B2B technology companies are under extreme pressure to generate additional revenue, yet the resources they need to achieve that objective are all but disappearing. In order to successfully meet this challenge, businesses need to begin focusing on the critical early stages of the sales process. Only by investing time, energy and resources in this critical area can companies be assured of more successful and effective sales processes, which in turn will result in the revenue they so desperately need."

Pricing and Availability

KARMA is available immediately. Pricing begins at $450 per month per user.


Founded in 1995, TECHMAR is a Business Service Provider focused on customer acquisition. Its solutions bridge the gap between sales and marketing and optimize sales effectiveness. Using a proven methodology and technology to identify, detect and convert sales opportunities, TECHMAR has helped B2B technology companies such as Cisco, Hewlett-Packard, Dell, and Compaq achieve ongoing revenue growth. The privately held company is headquartered in Canton, Mass., with offices in Brussels, London, Munich, Paris, Stuttgart and Istanbul. TECHMAR was named to both the Inc. 500 and the Deloitte & Touche Fast 50 in 2001 for being one of the nation's fastest-growing technology companies. For information, visit or call 781/821-8324/+32-(0)2-200-5000.

TECHMAR is a trademark of TECHMAR Communications, Inc. All other company names and products are trademarks or registered trademarks of their respective companies.
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Publication:Business Wire
Date:Mar 25, 2002
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