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TCI INTRODUCES DIGITAL AUDIO SERVICE FEATURING 30 FORMATS OF UNINTERRUPTED CD MUSIC

                TCI INTRODUCES DIGITAL AUDIO SERVICE
           FEATURING 30 FORMATS OF UNINTERRUPTED CD MUSIC
    MIDDLETOWN, Ohio, June 25 /PRNewswire/ -- TCI Cablevision of Ohio Inc. announced today that it will begin offering a new CD-based digital audio service, featuring 30 formats of uninterrupted music, to most of its customers in the Middletown area.
    The service, known as Digital Music Express, offers customers a wide variety of high quality audio programming that is unavailable through more traditional sources.  The service is available beginning today.
    Formats offered by Digital Music Express encompass virtually every kind of music, from Rock to Bach, from Opera to Rap.  The music is uninterrupted by disc jockeys or commercial messages.  And because Digital Music Express draws from a library of 400,000 CD titles, its variety may be unprecedented.
    "We're excited to be bringing our customers this unique audio service," said Lowell Lindon, general manager for TCI Cablevision of Ohio.  "It has the promise to do for stereo what cable did for television.
    "We're especially pleased to offer it as an optional premium service, so that only those customers who opt for it will pay for it."
    Digital Music Express is a product of International Cablecasting Technologies, a Los Angeles-based company formed by executives from the music, cable and consumer electronics industries.  Watching as the compact disc quickly became the fastest growing product in consumer electronics history, these executives tapped their collective talent and experience and created a new concept in music listening -- digital audio cable.
    The delivery of the service is similar to that of cable television itself.  The service is delivered to TCI Cablevision of Ohio systems via satellite, and to customers' homes by the company's cable systems.
    At the customer's home, the cable signal is split in a simple installation process, so that part of the signal goes to the television and part to the stereo.  Because of this technology, Digital Music Express cannot be offered as a stand-alone service and can be ordered only by TCI Cablevision of Ohio cable customers.
    TCI also provides the necessary digital tuner, on a rental or purchase basis, as well as a remote control unit for channel selection and volume control.  A special feature to be available next month is called the "DMX-DJ," a remote control unit that tells the listener the name of each song, the performing artist, the album title and the recording industry catalog number.  Composer information as well is provided for Classical and Show tune formats.
    Cost to the customer for all 30 Digital Music Express music channels is $4.95 per month, plus $5 per month for tuner rental (or $7.95 for the DMX-DJ).  Customers can avoid tuner rental charges by purchasing the unit for $99.95, with a two-year warranty included.
    One-time installation charges are $19.95 or $29.95, depending on the proximity of the stereo to the television.  Customers also will have the option to hook up the service themselves by purchasing a self-installation kit for $7.95.  As an introductory offer, all installation charges will be waived through Oct. 15, 1992.  All charges are subject to applicable state sales tax.
    Lindon invited interested customers to stop by the local TCI Cablevision of Ohio office in the City Center Mall for a hands-on demonstration.  Customers can order now by calling 800-756-4DMX.
    "We've set up demos in our lobby," Lindon said, "and we welcome any customers who would like to sample Digital Music Express. Believe me, it's an earful."
    -0-                   6/25/92
    /CONTACT:  Peter Walsh, 412-922-9610, Evan Pattak, 412-771-8700, ext. 1440, or John Fagan, 708-354-7066, all for TCI Cablevision of Ohio/ CO:  TCI Cablevision of Ohio Inc. ST:  Ohio IN: SU:  PDT JL-EH -- LA004 -- 3633 06/25/92 09:02 EDT
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jun 25, 1992
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