TCBY intros Low Carb Lovers frozen yogurt.
In conjunction with the launch of Low Carb Lovers, TCBY is urging and at the same time helping people lose weight to hit a national goal of 1 million pounds. The total loss for the country will continuously be tallied on www.tcby.com until the 1 million pound goal is met, at which time TCBY will reward the country with free Low Carb Lovers frozen yogurt for an entire day.
Paul Kershisnik, director of marketing for TCBY, explained: "TCBY has continuously offered a line of frozen treats fitting a variety of lifestyle needs--from fat free to non dairy products-and the Million Pound Challenge is a perfect extension of that. And with an estimated 1 in every 4 Americans watching their carbohydrate intake, we wanted to create a product that offered less carbohydrates, but provided the same delicious taste our customers love and our products are known for." Participants in the Million Pound Challenge can enroll through TCBY's website or at their local TCBY store.
TCBY stores will also make available a variety of Low Carb Lovers toppings that customers can add to their frozen yogurts. These include sugar free/fat free chocolate fudge (1.3 net carb), mixed nuts (1 net carb), whipped topping (1 net carb), blueberries (1 net carb), raspberries (1/2 net carb,) and strawberries (1/2 net carb).
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|Publication:||Ice Cream Reporter|
|Date:||Jun 20, 2004|
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