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TCBY continues to expand in the United States and worldwide.

TCBY Enterprises, Inc., headquartered in Little Rock, Arkansas, enjoyed a successful first six months of 1993. Sales and franchising revenues were $57,045,225, up 7 percent, and its earnings were $1,948,593, an increase of 79 percent. Earnings per share doubled over the same period last year to $.08 per share. At the end of its second quarter, TCBY had 2,151 total locations, an increase of 19 percent over the previous year. The "TCBY"|R~ brand continues to be the most recognized frozen yogurt brand by consumers in America.

TCBY IS THE NATIONAL LEADER IN AIRPORTS

TCBY is America's leading branded foodservice concept in airports. Today, the "TCBY"|R~ brand can be found in 245 locations in 54 domestic United States airports, all across the country. It is anticipated that TCBY will sell approximately 19 million servings of frozen yogurt in airports in 1993.

"TCBY"|R~ product can be found in the country's top four largest airports: Chicago O'Hare, Dallas/Fort Worth, Atlanta's Hartsfield and Los Angeles International. Over 202 million passengers travel through those four airports alone in a single year. TCBY expects to open its 300th airport location in late August of this year.

TCBY continues to be a national leader in expansion into nontraditional locations. At the end of the second quarter of fiscal 1993, TCBY had 631 non-traditional locations open. These numbers represent locations in colleges and universities, sports arenas, hospitals and airports.

"TCBY"|R~ STORES RECEIVE STRONG MARKETING SUPPORT

As of May 31, 1993 there were 1,383 franchise locations and 137 Company store locations. These stores are benefitting from eight national promotions scheduled from February through September, 1993.

In addition, "TCBY"|R~ is now the official frozen yogurt of the Super Bowl champion Dallas Cowboys and the New York Yankees. Company stores and franchisees are working on promotions to take advantage of these prestigious tie-ins.

The Company works extremely close with the franchise organization in formulating policies, new product development and marketing programs. The relationship with the franchisees by the Company is excellent.

NEW DECOR AND EXPANDED MENU TESTS ARE WELL RECEIVED

TCBY has been testing for some time the addition of cookies, salads, soups and sandwiches in selected stores. The test began in Little Rock corporate stores and has expanded into franchise operations in the Memphis and Washington, D.C. areas.

Consumer response has been positive. The expanded test program is currently being offered to qualifying franchisees for implementation in their stores.

THE "TCBY"|R~ BRAND CONTINUES TO EXPAND INTERNATIONALLY

The international marketplace continues to be an excellent growth area for "TCBY"|R~ products. At mid-year, TCBY had signed agreements or locations in 14 countries. The newest world market for TCBY is Korea, with start-up expected by late 1993. The Company is currently reviewing international proposals from various countries.

HALF GALLONS AND PINTS AVAILABLE IN SUPERMARKETS

"TCBY"|R~ hard-packed products are now being sold in supermarkets in 17 states. The Company launched its new pint program last winter to complement its traditional half gallon program.

TCBY also does business in private labeling supermarket products for some of America's largest food companies. Products are produced at the Company's state-of-the-art manufacturing facility, Americana Foods, in Dallas, Texas. This facility easily services the needs of the entire TCBY system.

REFRIGERATED YOGURT PRODUCT

"TCBY"|R~ refrigerated yogurt is another one of the Company's brand extensions in the marketplace. This product is now being sold in over 5,000 retail outlets.

THE FUTURE LOOKS EXCITING FOR TCBY

TCBY estimates that by fiscal year end it will have between 2,500 and 2,700 total locations serving its frozen yogurt products, compared to 1,840 locations at the close of fiscal 1992.

Consumer demand for the "TCBY"|R~ brand continues to fuel the Company's growth in non-traditional areas. Franchised and Company-owned store sales should be enhanced with strong marketing support.

The Company plans to expand its branded hard-packed frozen yogurt supermarket business and its refrigerated yogurt product line. A sizeable number of new international opportunities are in negotiations right now.

In 1993 and beyond, TCBY is committed to making its famous frozen yogurt products convenient to consumers anywhere they go in the world.
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Title Annotation:TCBY Enterprises Inc.
Publication:Arkansas Business
Article Type:Company Profile
Date:Aug 16, 1993
Words:697
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