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TASTYKARE INTRODUCES VALENTINE'S DAY TIN

 PHILADELPHIA, Feb. 9 /PRNewswire/ -- Tasty Baking Company (AMEX: TBC) and its Tastykare direct marketing department are sweet on Valentine's Day this year, and have proudly introduced a special tin filled with Peanut Butter Kandy Kakes.
 The red and white tin contains 24 Peanut Butter Kandy Kakes, individually wrapped in red heart foil, and retails for $19.95, including second-day air delivery. The toll-free number for orders is 800-33-TASTY. The Tastykare department will take orders for the Valentine's Day tin through Thursday, Feb. 11.
 Tastykake, a division of Tasty Baking Company, distributes nearly 2.5 million fresh-based cakes, pies, cookies and donuts weekly from Maine to Florida, as well as selected areas in Ohio, Michigan, West Virginia, Indiana, Tennessee, Kentucky and Texas. Tastykake guarantees freshness and consumer satisfaction by maintaining dedication to the high standards of its founders. Back in 1914, a Pittsburgh baker and a Boston egg salesman introduced Philadelphia to its first individually wrapped snack cakes and called them "the cake that made Mother stop baking."
 /delval/
 -0- 2/9/93
 /CONTACT: Donnalyn Pompper of Tasty Baking Co., 215-221-8500/
 (TBC)


CO: Tasty Baking Company ST: Pennsylvania IN: FOD SU: PDT

CC-MJ -- PH044 -- 4886 02/09/93 17:43 EST
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Date:Feb 9, 1993
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