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TARGET TO SPONSOR SANTA SHOWBOAT IN FORT LAUDERDALE BOAT PARADE

 FORT LAUDERDALE, Fla., /PRNewswire/ -- Target Stores will present Santa on a 110-foot lighted yacht complete with his sleigh and reindeer as a sponsor in the annual Winterfest Boat Parade in Fort Lauderdale Saturday, Dec. 11.
 Now in its 22nd year, the boat parade has become a Fort Lauderdale tradition. This year's parade theme is "A Tropical Fantasy of Lights" and will feature up to 100 theme-decorated showboats, yachts and smaller vessels in a procession with millions of twinkling lights and bright colors shining on the water. The boat parade will begin at 6:30 p.m. at Port Everglades, Fla. and travel north on the Intracoastal Waterway to Lake Santa Barbara in Pompano Beach, Fla.
 Target will sponsor Santa's Showboat, the official boat for the parade's only Santa Claus. Decorated by more than 100 southeast Florida Target employees, managers and their families, the 110-foot "Lady Mary II" will feature "Warm Nights, Bright Lights, a Fantasy Wish for You Tonight" and "Season's Greetings from Target" in a string of colored lights that measure over a mile. For optimum viewing, Santa Claus and his huge sleigh will be video-projected onto a large screen on the float.
 More than 750,000 people are expected to line the banks of the Intracoastal Waterway in Fort Lauderdale to participate in the nighttime festivities as the parade boats glide down the waterway along the 10-mile route to the lake.
 Minneapolis-based Target Stores is a quality discount retailer. By year-end 1993, Target will operate 554 stores in 32 states coast to coast. It is the largest division of Dayton Hudson Corporation, one of the nation's leading retailers.
 -0- 12/9/93
 /CONTACT: Terry Hargrove, district team leader, 407-735-3751; or Sandy Pierce, parade organizer, 305-767-0686, both of Target/


CO: Target Stores; Dayton Hudson Corporation ST: Minnesota, Florida IN: REA SU:

CP-DB -- MN010 -- 2296 12/09/93 15:17 EST
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Publication:PR Newswire
Date:Dec 9, 1993
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