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TARGET THROWS A HOLIDAY PARTY FOR 250,000 SENIORS AND SHOPPERS WITH DISABILITIES

 TARGET THROWS A HOLIDAY PARTY FOR 250,000 SENIORS
 AND SHOPPERS WITH DISABILITIES
 MINNEAPOLIS, Dec. 2 /PRNewswire/ -- It is a date many seniors and persons with disabilities have had on their calendars for weeks -- Target Stores will set aside special shopping hours Tuesday, Dec. 3, from 8:30 a.m. to 11 a.m. during the store's 18th annual Holiday Shopping Event exclusively for seniors and shoppers with disabilities.
 As Target's special guests, they can bring their holiday shopping lists to their local Target store, where employees and community members will help them shop, decorate and wrap up the season. The event enables the guests, who might otherwise be overwhelmed by the holiday crowd of shoppers, to avoid the rush of the season while a friendly face helps them find everything on their list. Those who attend will have a nice time shopping at a slower pace in a relaxed atmosphere.
 Target Stores nationwide will be closed to the public during these hours. Radio spots have run from Nov. 27 through Dec. 2, and the event was also announced in Target's Dec. 1 advertising supplement that was distributed in newspapers nationwide.
 "It's a very special holiday tradition for Target," said Bob Ulrich, chairman and chief executive officer of Target. "We are concerned about all our customers and want those who may be at a disadvantage to be able to move through our stores with ease."
 Target employees and community volunteers will be available that morning to help shoppers find items, retrieve merchandise from hard-to- reach shelves or make gift suggestions. There will be free gift wrapping, refreshments, entertainment and holiday favors.
 Most likely, no two Target Stores will be alike that day. Each store is responsible for planning its own event. In the past, some stores have arranged for the local youth choir to sing carols and others have hired a three-piece orchestra or band. Many stores have gifts for shoppers such as red carnations, small plants or homemade knit mittens. Almost all stores have Santa on hand to pose for pictures.
 The event originated at the Moline, Ill., Target in 1973 with an attendance of 200 people. The concept quickly caught on and became corporate-wide in 1974. Last year, more than 250,000 guests attended the Holiday Shopping Event in Target communities nationwide.
 The following are examples of what this event has meant for Target shoppers:
 "For many of the residents with severe disabilities, it was the first time that they were able to take their own money into a store and purchase gifts to surprise their loved ones with at Christmas," wrote the director of a group home in San Antonio, Texas. "Until now, if they Christmas shopped at all, it was with a family member who actually made the purchase, and there was no way to pull off a surprise."
 "Though I'm not a senior citizen," wrote a woman from Oklahoma City, Okla., "I am legally blind and Christmas shopping in dim-lit, noisy, crowded stores is very frustrating. Thank you so much for providing the opportunity to shop without all of these obstacles."
 Minneapolis-based Target Stores is an upscale discount department store chain of 463 stores in 32 states coast-to-coast, and is the largest division of Dayton Hudson Corporation, one of the nation's leading retailers.
 -0- 12/2/91
 /CONTACT: Gail Dorn of Target, 612-370-8914/ CO: Target Stores ST: Minnesota IN: REA SU:


KH -- MN006 -- 8278 12/02/91 10:45 EST
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Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Dec 2, 1991
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