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TARGET STORES TO INSTALL CHECKPOINT EAM(SM) SYSTEMS IN 91 STORES AS PART OF TOTAL COMPANY PROTECTION STRATEGY

 TARGET STORES TO INSTALL CHECKPOINT EAM(SM) SYSTEMS
 IN 91 STORES AS PART OF TOTAL COMPANY PROTECTION STRATEGY
 THOROFARE, N.J., April 27 /PRNewswire/ -- Target Stores, one of the nation's leading upscale discount store chains, will install Checkpoint Systems' Electronic Article Merchandising(SM) (EAM)(SM) systems for complete perimeter protection against shoplifting in 53 existing stores and 38 new stores in 1992.
 The company, which currently has 123 EAM-protected stores, will also install the systems in all new 1993 stores. Checkpoint's EAM systems use radio frequency technology and consist of security targets, deactivation equipment at checkpoint and sensors at store exits to detect the unauthorized removal of merchandise.
 According to E. King Rogers, Target's vice president, loss prevention, these decisions are part of a long-term strategy to protect merchandise from theft in all Target stores. "We believe that a total EAM-protected discount store chain will enhance our ability to increase sales. For example, after installing the EAM systems, we held a sale in our Sight & Sound department. We placed protected VCRs on open display and saw a 186 percent increase in sales in that department," said Rogers. "We chose Checkpoint's radio frequency technology for our strategy because it offers proximity deactivation, giving us more flexibility and versatility in tagging products like VCRs."
 The Minneapolis-based chain is also working with its key merchandise vendors to embed Checkpoint's paper-thin disposable targets into products before they are shipped to Target stores. "Embedding targets into products (source tagging) will make them invisible to shoplifters," Rogers said. "We recently held a meeting with 18 of our hardlines vendors. They recognize the value of source tagging because it will allow them to merchandise high-risk products in our stores -- products that are so vulnerable to theft that we wouldn't carry them before."
 Target, which has more than 500 stores in 32 states, has been using Checkpoint's EAM systems since 1987. "We believe, and our merchants believe, that EAM combined with source tagging will give us significant competitive advantages in customer relations and increased sales. It's a big win for everyone -- for our customers, for our vendors and for Target."
 Checkpoint Systems, Inc. (NASDAQ: CHEK) offers a variety of security and loss prevention solutions for the protection of assets in diverse market applications. As the leading developer of advanced microprocessor and radio frequency-based security systems, the company has more than 20 years experience in the loss prevention industry. Checkpoint's Electronic Article Merchandising(SM) (EAM)(SM) and Electronic Access Control (EAC) systems are based on its Electronic Signatures(R) technology which makes unique radio signals assignable to items or people. Using detectable, paper-thin, disposable targets that can be activated and deactivated without contact, the company's EAM systems are installed in more than 60,000 retail locations worldwide. All of the company's loss prevention products, from EAM to EAC, work together to provide the most comprehensive security solutions available in the industry today, for applications in retail, industrial and institutional markets.
 /delval/
 -0- 4/27/92
 /CONTACT: Glenda Laudisio of Checkpoint Systems, 609-384-2411, or Kathleen Carroll of KMC Communications, 215-539-1052, for Checkpoint Systems/
 (CHEK) CO: Target Stores; Checkpoint Systems, Inc. ST: Minnesota; New Jersey IN: CPR REA SU:


MK-JS -- PH009 -- 3013 04/27/92 10:15 EDT
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Publication:PR Newswire
Date:Apr 27, 1992
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