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TARGET, MERVYN'S AND PARENT PROVIDED A HALF-MILLION DOLLARS TO FLORIDA SOCIAL ACTION AND ARTS GROUPS IN 1991

 TARGET, MERVYN'S AND PARENT PROVIDED A HALF-MILLION DOLLARS
 TO FLORIDA SOCIAL ACTION AND ARTS GROUPS IN 1991
 MINNEAPOLIS, Feb. 12 /PRNewswire/ -- Retailers Target and Mervyn's, their parent Dayton Hudson Corporation and the Dayton Hudson Foundation made grants totaling nearly $550,000 to Florida social action and arts programs in fiscal 1991 ended Feb. 1, 1992.
 "We believe in investing in the health and creativity of the Florida communities we serve. Contributing to social action and arts programming has never been more important," said Kenneth A. Macke, chairman and chief executive officer.
 A $210,000 three-year grant was given on behalf of Target to support the Florida Family-to-Family program at the Child Care Resource and Referral, Inc. of the greater Palm Beach area. Family-to-Family, which is supported by Mervyn's, Target and the foundation, seeks to improve the quality of care offered by family child care providers.
 The Child Care Connection of Broward County also received a $100,000 grant on behalf of Mervyn's for the statewide expansion of its Parent Services Project.
 More than $45,000 was contributed to United Way organizations in Broward County, Central Florida, Dade County, Greater Tampa, Martin County, Northeast Florida, Palm Beach County, Pasco County and Sarasota County.
 Other Florida social action programs receiving grants included the Kids and Company program of the Adam Walsh Child Resource Center ($5,000), the Family Resource Center of the Children's Home Society of Florida ($5,000), and the Child Abuse Prevention Center of the Exchange Club ($5,000). Grants also went to the Parent Project of the Mental Health Association of Broward County ($5,000), the Targeting Families program of the Nova University Family Center ($5,000), and the family services provided by Women in Distress of Broward County ($3,750).
 Arts programs receiving grants included the Music for Youth program of the Florida Philharmonic Orchestra ($50,000) and the forthcoming "Greater Miami from a Kid's Eye View" brochure project of the Metropolitan Dade County Cultural Affairs Council ($25,000). Grants also went to the 1991 production of The Nutcracker by the First Coast Nutcracker Ballet, Inc. ($17,000) and to the Dade and Broward productions of "Harold and the Purple Crayon" by Story Theatre Productions, Inc. ($8,500). Also given grants were the Family Day-Arts Mania 1991 program of the Arts Assembly of Jacksonville ($5,000), the Fourth of July family celebration of the City of Coral Springs ($5,000), and partial underwriting of Florida West Coast Public Broadcasting's airing of Mr. Rogers' neighborhood ($10,000) and partial support for WXEL-South Florida's broadcasts of Sesame Street ($4,400).
 Nationwide, total Dayton Hudson giving in fiscal 1991 was $27.1 million. Since 1946, Dayton Hudson Corporation has consistently contributed 5 percent of its federally taxable annual income to strengthen communities where its stores are located. Social action and arts programs each account for at least 40 percent of total giving, while the remaining giving responds to emerging community needs.
 As one of the nation's largest retailers with 770 stores nationwide and 33 in Florida, Dayton Hudson Corporation serves customers through upscale discount stores and moderate-price and high fashion/full-service department stores.
 -0- 02/12/92
 /CONTACT: Ann H. Barkelew, 612-370-6600, or Laura E. Anders, 612-370-6622, both of Dayton Hudson/
 (DH) CO: Dayton Hudson Corporation ST: Minnesota, Florida IN: REA SU:


KH -- MN011 -- 9398 02/12/92 16:30 EST
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Publication:PR Newswire
Date:Feb 12, 1992
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