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TANDY'S 'INCREDIBLE UNIVERSE' COMES TO LIFE IN PORTLAND

 TANDY'S 'INCREDIBLE UNIVERSE' COMES TO LIFE IN PORTLAND
 FORT WORTH, Texas, Sept. 17 /PRNewswire/ -- Tandy Corporation (NYSE: TAN) operating through a subsidiary, opened today in the Portland suburb of Wilsonville the first of two "Incredible Universe" megastores it says will revolutionize retail shopping into the 21st century. The second store will open in Arlington, Texas, Oct. 1.
 Incredible Universe offers the largest selection of electronic products, appliances, computers, software and accessories in the world at competitive prices. Displayed on 100,000 square feet of retail space are 315 televisions, 77 VCRs, 181 refrigerators, 45,000 music and movie titles, 83 washers and dryers, and every major brand of camera. Two products being shown for the first time at the Incredible Universe are Digital Compact Cassette (DCC) and Tandy's VIS multi-media computer. Incredible Universe also features a Karaoke studio where personal music videos can be made.
 Emphasizing the breadth and depth of product selection, Tandy Corporation Chairman of the Board and Chief Executive Officer John V. Roach said, "If it's not in the Universe, it doesn't exist."
 Incredible Universe employs more than 300 "cast members" whose sole responsibility is to ensure that customers - called "guests" - make the best possible buying decision. There is a non-commissioned sales staff and at least ten percent of all employees' time is spent in training. Said Roach, "Our goal is to have the most knowledgeable employees in the business."
 Fun is the final ingredient that makes Incredible Universe unlike any other retail concept. "We wanted to put fun back into shopping and to make the experience as satisfying as the products we sell," explained Roach. Illustrating that point, Roach said that even the newest technologies are available for guests to "test drive." In addition, on- going activities include hourly product giveaways, contests and promotions, celebrity appearances, auctions, big-screen displays, and a live disc jockey controlling all of the sights and sounds in the Universe from a high-tech position in the 8,000-square-foot rotunda.
 Other amenities include a financial service center and ATMs, a supervised children's play area, substantial parking and a restaurant. Incredible Universe also features a no-fee membership and frequent-buyer program.
 Tandy said its subsidiary intends to introduce the "Incredible Universe" format to other major markets across the country.
 Tandy Corporation, with annual revenues of more than $4.5 billion, is the nation's pre-eminent retailer of consumer electronics and personal computers.
 -0- 9/17/92
 /CONTACT: Philip M. Bradtmiller, director, investor relations, of Tandy Corporation, 817-390-3730/
 (TAN) CO: Tandy Corporation ST: Texas IN: HOU SU:


LR-OS -- NY017 -- 0504 09/17/92 09:49 EDT
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Publication:PR Newswire
Date:Sep 17, 1992
Words:429
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