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TAMBRANDS OUTLINES CORPORATE GROWTH FOR THE 1990S

 TAMBRANDS OUTLINES CORPORATE GROWTH FOR THE 1990S
 NEW YORK, Jan. 7 /PRNewswire/ -- Tambrands Inc. (NYSE: TMB) today


described its plans for worldwide growth in the coming decade. At a meeting of financial analysts at the First Annual Goldman Sachs Consumer Products Conference, Charles J. Chapman, executive vice president of Tambrands, said that the company is confident its global business plan for the decade will succeed. He also reaffirmed the company's goal of increasing its net earnings at a compound annual rate above 15 percent during the first half of the 1990s.
 Chapman outlined a three-point global strategy designed to achieve the Tambrands' growth targets for the decade: "During the first third of the 1990s, the impetus to our growth will come from our business in North America. During the second third, results in Europe will stimulate our growth. And during the last third of the decade, our growth will be driven by our business in the less-developed countries, such as China and the former Soviet Union."
 In discussing Tambrands' North American business, Chapman emphasized the importance of the previously announced 1991 restaging of Tampax tampons in both the United States and Canada. He also discussed the manufacturing restructuring announced last month, and added that Tambrands' production equipment at its remaining manufacturing facilities would be substantially upgraded by further automation and computerization. Speaking about new U.S. product introductions, Chapman stated that the Tampax Comfort Shaped Flushable tampon, the company's new rounded-end paper applicator product, "has achieved a market share above our expectations."
 Tambrands has positioned itself as the leader in the development of the sanitary protection market in Europe. Chapman reported that European shipments are growing at a compound annual rate of 7 percent and all indicators suggest that positive results will continue. Two new products, Tampax Micro tampons and Tampax Digital tampons, were introduced into test markets in Europe in 1991 and have reached very satisfactory market share levels. "Overall, our European business is well positioned to achieve increases in profits that will stimulate our growth in the middle third of the decade," said Chapman.
 Tambrands' plans for the final third of the decade focus on the expanding new markets in less-developed countries, including the countries of the former Soviet Union and China. Current investments include Femtech, a Tambrands' joint venture in Ukraine, which manufactures the only commercially produced form of sanitary protection in the former Soviet Union. "We plan to expand our presence in this region," explained Chapman. The company recently acquired a cotton processing plant in St. Petersburg, Russia, by reinvesting Femtech's local currency profits. Chapman also said that the company is very optimistic about its successful investment in China, because of that country's large population and relatively stable economy.
 Under the direction of Martin F.C. Emmett, chairman and chief executive officer, Tambrands restructured in 1989 to refocus on its core tampon business. Returns to shareholders have improved since the restructuring.
 Tambrands is a multinational manufacturer and marketer of personal care products, principally Tampax (R) tampons, which are sold in over 135 countries around the world.
 -0- 1/7/92
 /CONTACT: Paul E. Konney, senior vice president of Tambrands Inc., 914-696-6688/
 (TMB) CO: Tambrands Inc. ST: New York IN: HOU SU:


KD-KW -- NY067 -- 7433 01/07/92 15:58 EST
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Date:Jan 7, 1992
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