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TALE OF INVENTION'S SUCCESS: LITTLE RING KEEPS BREWED COFFEE FRESH FOR HOURS

           TALE OF INVENTION'S SUCCESS:  LITTLE RING KEEPS
                  BREWED COFFEE FRESH FOR HOURS
    NEWINGTON, Conn., Feb. 20 /PRNewswire/ -- Frugal lovers of brewed coffee, wherever you are, the Rolands, father and son, have a wondrous gadget for you.
    Operators of a small sales company here, the Rolands always had hot coffee in their office.  Their salesman, on coming in from the road, invariably threw it out, complaining of its bitter, burnt taste 30 minutes or so after it was brewed.
    Paul Rolands, Sr. and Jr., thrifty New Englanders, were less concerned about the damage this was doing to their profit margin than about the waste of it.  "And besides, we don't like burnt coffee either," said Paul Sr., formerly in marketing management with IBM's Data Processing Division.
    "We tried pennies and wood and whatnot between the burner and the glass coffee pot, but the coffee still got bitter after about 30 minutes," said Paul Jr., a former West Coast advertising exec who was also in industrial supply.
    They were tempted to give up.  But Senior and Junior realized they were close to solving a problem that had frustrated coffee drinkers and the coffee industry as a whole, for many years.
    They tinkered on.  Consulted coffee and other experts.  Then they noticed "hot spots" on the bottom of the glass pot where the coffee boiled when there was only a little left.  And they came to the conclusion that thermalconductivity -- big word for direct heat transfer -- was the cause.
    So they came up, after two years trying, with a silicone ring that leaves a pocket of super-heated air between the metal warmer plate and the pot.  Eliminates the "hot spots."  Protects the pot.  Spreads the heat evenly and still keeps the coffee hot.
    Coffee stays fresh three to nine times longer.  It's a matter of taste.  And as food trade journals have attested, The Ring, which sticks on the pot (decanter) bottom, really works.  The Ring is in widespread use throughout the commercial foodservice industry and is now available for home use.  The Rolands have a bunch of consumer testimonials from all over the country.
    The Full Circle Coffee Ring is available for under $2 in supermarkets and in Lechters housewares stores.  The prime distributor is Brewmatic Co., 3828 S. Main St., Los Angeles, Calif. 90037.
    -0-                         2/19/92
    /NOTE TO EDITORS:  The Rolands are available for interviews./
    /CONTACT:  Paul G. Roland Jr. or Sr., both of Progress Unlimited, 800-468-8845/ CO:  Progress Unlimited, Inc. ST:  Connecticut IN: SU:  PDT AH-CK -- NYFNS1 -- 0744 02/20/92 07:31 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Feb 20, 1992
Words:426
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