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TAHOE OBSERVES NATIONAL TOURISM WEEKBY PROVIDING VISITORS TOP 10 REASONS TO VISIT

 LAKE TAHOE, Nev. and Calif., May 6 /PRNewswire/ -- Looking for 10 good reasons to visit Lake Tahoe in the near future? With this being National Tourism Week, May 2-8, officials at Lake Tahoe established a Top 10 list of attractions that make the destination appealing to visitors.
 Those 2.5 million annual visitors make a huge impact on life at the Lake. According to Strategic Marketing Group, a regional firm, those visitors generated almost $800 million for the local economy in 1992, jobs for 80 percent of residents and over $12 million in tax dollars.
 On a national level, according to a report by the Travel and Tourism Government Affairs Council, travel and tourism generated close to $350 billion in 1991, providing jobs for 5.9 million Americans, a payroll of $91 billion and providing $42.9 billion in federal, state and local tax dollars.
 So, what is Lake Tahoe's Top 10 for titillating tourism?
 10. The water is still 99.7 percent pure. So is the air. As Mark Twain said, "It's the air that angels breathe."
 9. You can see more stars at Tahoe -- outside and in.
 8. It's romantic -- over 15,000 couples were married here last year.
 7. With the drought's end, the lake is returning to its natural rim, which means 122 million acre-feet or 39.75 trillion gallons of water for swimmers, boaters, sailors, site-seers, divers, para-sailors, windsurfers and beach-goers.
 6. Bill Cosby plays here.
 5. Siegfried and Roy don't play here.
 4. The chance to be an instant millionaire. One pull of the handle and no more worrying about the mystery of a certain Washington-based economic plan (Or California's for that matter.).
 3. A golf ball travels approximately 10-percent farther at our 6,200-foot elevation.
 2. Donald Trump doesn't own anything here.
 1. We like tourists at Tahoe -- and we can't wait to give them at least 10 more reasons to come up and visit.
 To take advantage of Lake Tahoe's Top 10 this summer at North Shore, please call the Incline Village/Crystal Bay Visitor's & Convention Bureau at 800-GO-TAHOE; and at South Shore, the Lake Tahoe Visitors Authority at 800-AT-TAHOE.
 -0- 5/6/93
 /CONTACT: Phil Weidinger of Weidinger Public Relations, 702-831-3993/


CO: Incline Village/Crystal Bay Visitor's & Convention Bureau;
 Lake Tahoe Visitors Authority ST: California, Nevada IN: LEI SU:


GT-SG -- SF017 -- 5747 05/06/93 19:55 EDT
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Date:May 6, 1993
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