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TACO BELL PLEDGES A NATIONAL 30-DAY FUND-RAISING DRIVE TO ASSIST VICTIMS OF HURRICANE ANDREW

 TACO BELL PLEDGES A NATIONAL 30-DAY FUND-RAISING DRIVE
 TO ASSIST VICTIMS OF HURRICANE ANDREW
 MIAMI, Sept. 2 /PRNewswire/ -- In an effort to assist its employees as well as the communities of Southern Florida hardest hit by Hurricane Andrew, Taco Bell Corp. announced today details of the "Taco Bell Foundation -- Hurricane Andrew Relief Efforts," a relief fund established to aid hurricane victims. Details of the relief fund were outlined on the heels of President Bush's "urgent appeal to the generous spirit" of the American people during his tour yesterday of the hurricane-devastated area.
 "The monies raised through Taco Bell's in-store canister campaign will be specifically earmarked for hurricane relief efforts in Southern Florida and Louisiana," said Mike Shumsky, Taco Bell's zone vice president, Southeast region. "We believe the in-store relief fund canisters will be an effective vehicle for concerned Americans across the nation to respond to President Bush's appeal for support."
 "Taco Bell Foundation -- Hurricane Andrew Relief Efforts" will collect monies through canisters currently in place in Taco Bell units across the country. Company restaurants will participate in the fund raising and franchise locations are encouraged to participate as well. The goal is to include more than 2,000 Taco Bells in the fund-raising effort.
 Beginning immediately, monies will be collected for the following 30 days and earmarked specifically for the Hurricane Andrew Relief efforts. At the conclusion of 30 days, the monies will go to a yet- to-be determined fund, aimed at regenerating the Southern Florida residents and their region.
 The canister program, where money is collected in special containers at participating Taco Bells, is currently the method by which Taco Bell receives money for its Taco Bell Foundation. Thirty days of these collections for the foundation will be donated by Taco Bell as a pledge by the corporation to assist those in immediate need in the greater Miami area.
 More than 20 Taco Bell locations in Southern Florida were damaged. Of these, five restaurants are believed to have been totally destroyed.
 Irvine, Calif.-based Taco Bell, a subsidiary of PepsiCo Inc., is the nation's leading Mexican-style quick service restaurant chain with more than 3,700 restaurants in 49 states and 70,000 employees nationwide.
 -0- 9/2/92
 /CONTACT: Christine Barney of Bruce Rubin Associates, 305-448-7450; or Linda Barragan or Liana Miller of Paine & Associates, 714-755-0400, all for Taco Bell/ CO: Taco Bell Corp. ST: Florida IN: LEI SU:


EH-KJ -- LA022 -- 6041 09/02/92 15:45 EDT
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Publication:PR Newswire
Date:Sep 2, 1992
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