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T.G. LEE INTRODUCES 'YELLOW JUG' MILK CONTAINERS; DAIRY'S EXCLUSIVE INNOVATION TO IMPROVE NUTRITIONAL VALUE, FLAVOR

 ORLANDO, Fla., Sept. 1 /PRNewswire/ -- Starting the week of Sept. 3, families in eight Florida markets will enjoy more nutritious, fresher- tasting milk. T.G. Lee Foods, Inc. is introducing its "Yellow Jug" gallon and one-half-gallon containers to keep out natural light and fluorescent light from store refrigerators. That light can cause changes that may affect the flavor of milk and lower the potency of vitamins A,D,C and B2, according to researchers in the field.
 The yellow jugs will be available in Daytona, Fort Myers, Gainesville, Jacksonville, Orlando, Sarasota, St. Petersburg and Tampa said Bob Pettigrew, vice president sales and marketing for T.G. Lee. "We are pleased to be the only dairy in Florida to offer this important innovation," he said. Consumers may choose from the company's whole, skim, two percent and one percent varieties.
 "The yellow jug may represent the most significant quality breakthrough in milk in quite some time," explained Dr. George A. Muck, vice president corporate research and quality assurance for Dean Foods Co., the parent company of T.G. Lee.
 "The new container will eliminate the majority of natural light and fluorescent light, which can alter milk's taste and nutritional content. Therefore, T.G. Lee's new yellow containers will provide greater freshness and protection of vitamin potency," he said.
 T.G. Lee's decision to offer the "yellow jug" is based on findings from such researchers as Silliker Laboratories of Illinois and Michigan State University. The latter's report, "Photooxidative Stability of Vitamins in Fortified Skim and Whole Milk," concludes: "Vitamins A,D,C and B2 are more stable in milk when stored in yellow jugs." Dr. Muck added that this is particularly true of lowfat milk, since light penetrates more deeply into skim milk than whole milk.
 The Michigan State University, School of Packaging study found that "light damages nutrients in milk. Exposure of milk to artificial or natural light may result in discoloration, off flavors and odors, and vitamin degradation. The role of packaging materials is extremely important in maintaining product quality."
 "Our new yellow jug is part of T.G. Lee's ongoing commitment to quality," Pettigrew said. "We are always looking for ways to bring a superior product to Florida families."
 T.G. Lee is one of the largest dairies in Florida and has been in business since 1925. The dairy was the first in Florida to be authorized an extended milk shelf code, two and a half years before any other dairy. Company plants are in Orlando and Orange City. T.G. Lee is a wholly owned subsidiary of Dean Foods Co.
 -0- 9/1/93
 /CONTACT: Karen Fishman, 312-616-2391, for T.G. Lee/


CO: T.G. Lee ST: Florida IN: FOD SU: PDT

MP -- NY013 -- 7807 09/01/93 09:15 EDT
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Publication:PR Newswire
Date:Sep 1, 1993
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