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T-Mobile CZ selects U-Turn for music portal.


The U-Turn Media Group, a provider of high-quality video content for mobile phones, has been selected by mobile operator T-Mobile in the Czech Republic, to deliver its T-Music Videozona streaming music portal to subscribers.

U-Turn said its VIZGO mobile media delivery solution was chosen by T-Mobile for the recent introduction of its portal, enabling subscribers to access 100 constantly updated streamed audio and video clips from international music acts.

The portal is incorporated into the handset's menu structure and can be accessed with just one click, providing subscribers with a user-friendly music portal and ensuring content features the t-music videozona branding. T-Mobile is using VIZGO's built-in reporting feature to track user behaviour, such as the average time spent in the portal, the average length of stream or download per day and the most popular content accessed.

Subscribers are able to buy polyphonic ringtones of songs and can access text descriptions of the bands and the music. The portal can be installed by sending a SMS short code to a dedicated phone number or by visiting the t-music website.

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Title Annotation:U-Turn Media Group, T-Mobile Czech Republic a.s.
Comment:T-Mobile CZ selects U-Turn for music portal.(U-Turn Media Group, T-Mobile Czech Republic a.s.)
Publication:Internet Business News
Article Type:Brief Article
Geographic Code:4EXCZ
Date:Dec 16, 2005
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