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Syngenta.

Syngenta is taking action to create a universal standard for global communication of its Cruiser seed treatment portfolio. Beginning with the 2007 planting season, most insecticide/fungicide combinations will carry the CruiserMaxx brand name followed by an appropriate crop descriptor for added brand clarity and simplicity.

Under the new brand architecture, CruiserMaxx Pak for soybeans will become CruiserMaxx Beans, and Cruiser DM Pak for sunflowers will become CruiserMaxx Sunflower. As new seed treatment insecticide/ fungicide combinations are introduced, they will follow a similar naming structure. For example, in late 2006 a premix combination of Cruiser and Maxim 4FS will debut for potatoes as CruiserMaxx Potato.

The one exception is Cruiser Extreme in corn which will continue to use that brand name.
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Publication:Agri Marketing
Article Type:Brief article
Date:Sep 1, 2006
Words:121
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