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Synchronica wins expansion order in Middle East.

Mobile messaging specialist Synchronica has received an expansion order worth $740,000 from an existing mobile operator customer in the Middle East.

The operator, which was not named in the announcement, originally ordered licences worth $1.5 million in December 2010 to use Syncronica's Mobile Gateway messaging software.

Mobile Gateway enables the operator to offer mass-market messaging services including push email and instant messaging, under its own brand.

Carsten Brinkschulte, CEO, Synchronica, described the messaging services available through Mobile Gateway as an "incredibly strong proposition" for operators looking to provide advanced services to a mass-market low ARPU customer base.

In June, Bharti Airtel said that it was preparing to launch a mass-market mobile messaging service including push email, instant messaging, and social networking, across all of its African operations using Synchronica's software.

According to a recent study from Effective Measure, a specialist in online audience measurement, 71% of Middle Eastern mobile internet users rank email as their most important online activity, followed by access to social networking services.

The Middle East and Africa region is forecast to attract 53.8 million mobile email users by 2014 according to Gartner, and is expected to achieve revenues of US$ 2.5 billion.

Synchronica is based in Tunbridge Wells, UK.

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Geographic Code:70MID
Date:Jul 25, 2011
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