Symrise nets five ASP awards.
At the 2011 Perfumers Choice Awards event, which was held at May 11 at the City Winery in New York City, Symrise won awards in five categories: Best Classic fine fragrance--Women's, Best Hair Care fragrance specialty, Best Shower & Body fragrance (mass), Best Shower & Body fragrance (specialty) and Best fragrance in a challenging base.
The perfumers behind these successes are Dirk Braun, David Apel, Nathalie Ananou and Nathalie Benareau. They were supported by a team of skilled evaluators--Barbara Messina, Janice Bloom, Chantell Gerena and Jennifer Schneider.
"It was a proud moment for us. The awards symbolize our dedication and commitment to create best-in-class fragrances. We hope these fragrances will contribute to product success in the marketplace. Congratulations to our perfumers, evaluation teams and our brand partners for their extraordinary creativity, passion and efforts," said Achim Daub, member of the Symrise executive board and global president scent and care.
According to Daub, the awards "demonstrate our ability to combine creativity with consumer knowledge, innovation and technical know-how. Innovation and consumer focus are the key pillars of our strategy, enabling us to attain these successes."
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|Title Annotation:||Industry News|
|Publication:||Household & Personal Products Industry|
|Date:||Jun 1, 2011|
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