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Swing Into Burger King(R) Restaurants To Test Your Spidey Sense; Win Prizes, Cash And Great-Tasting Food.

MIAMI, June 29 /PRNewswire/ -- What's that tingle? Is Doc Ock attacking or is Mary Jane in trouble? It's your spidey sense saying you have a chance to win exciting prizes in the Spidey Sense Game at BURGER KING(R) restaurants this summer in connection with the action-packed blockbuster Spider-Man 2, opening June 30, 2004 from Sony Pictures. From June 28, 2004 to August 8, 2004, Guests can use their "Spidey Sense" to select and scratch off one of two rub-off spots on a game piece for a chance to win prizes including Sony electronics, a million dollars in cash, tasty BURGER KING(R) food items and a three-car prize package of SATURN(R) cars. Every game piece can be a winner in this first-of-its-kind promotion from Burger King Corporation.

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Burger King Corporation has also partnered with the Dr Pepper Company for a game cross-promotion that gives restaurant guests the chance to win Dr Pepper 2-liter bottles. Consumers purchasing Dr Pepper products at retail locations could win BURGER KING(R) food products with in-package prizes.

"Part of the intrigue of this popular hero is his uncanny ability to sense when something is about to happen," said Russ Klein, chief marketing officer, Burger King Corporation. "To add to the excitement of this highly anticipated film, guests can have it their way and use their intuitive Spidey Sense to choose the winning web and reveal if they win one of the many great prizes."

Put Your Spidey Sense to the Test

Each game piece -- available on medium-, large- or king-sized fries and large- (32 oz.) or king-sized soft drinks -- feature a peel-off image of Spider-Man's mask, and underneath it are two rub-off spots in the shape of webs. Guests must use their "Spidey Sense" to select and scratch off one rub- off spot to see if they are an instant winner. Every game piece has a prize; you choose the winning web. The game card is void if both spots are rubbed off.

Each size of value meal includes increasingly more chances to win. The medium, large and king size value meals respectively offer one, two or three chances to become an instant winner. Purchase is not necessary to play, and guests can visit their local BURGER KING(R) restaurants or for complete rules.

Webbed-wonderful prizes

Burger King Corporation, Sony Pictures and many other partners have gathered an unmatched collection of prizes that would make any web-slinger proud. Prizes also include:
 -- $100,000 Shopping Spree
 -- Trip for 4 to Universal Orlando Resort
 -- LEGO Lifesize Spider-Man Models
 -- Piaggio Scooters
 -- Spider-Man Games and DVDs

 Spin Your Web to Dr Pepper

Beyond the fun of the Spidey Sense Game, Burger King Corporation has joined with the Dr. Pepper Company to bring individuals a chance to win great- tasting BURGER KING(R) food and refreshing Dr Pepper. Restaurant guests who successfully tap into their spidey sense could win a free 2-liter bottle of Dr Pepper from participating retailers. In a separate promotion, The Dr Pepper Company is offering free BURGER KING(R) food prizes in retail packages. Dr Pepper 2-liter bottles, 12-packs and 24-packs will also include coupons for $1 off a large Original WHOPPER(R) value meal or $.50 off any breakfast value meal.

A Wide Web of Promotion

New Spider-Man-themed packaging and comprehensive in-restaurant merchandising developed by Wunderman will support the Spidey Sense game. Radio and television advertising developed with Crispin Porter + Bogusky and online advertising developed with VML will also highlight the exciting game and prizes. Guests can also visit a micro-site at to learn more and play the Spider-Man 2 Word Web online game.

For the Whole Spider Family

The Spidey Sense Game is part of Burger King Corporation's all-family promotion celebrating the web-slinging fun of Spider-Man 2. Kids can enjoy a collection of "Spider-Active" toys -- also announced today. The toys will be featured in kids advertising developed with Campbell Mithun. The toys, which range from a Spidey glider to a web ball to a water squirter and beyond are the first kids meal premiums ever produced by Burger King Corporation that are designed to encourage outdoor fun and activity. One toy is available with the purchase of each BURGER KING(R) kids meal at participating restaurants while supplies last.

About Spider-Man 2

In Columbia Pictures' Spider-Man(R) 2, two years have passed since Peter Parker (Tobey Maguire) walked away from his longtime love Mary Jane Watson (Kirsten Dunst) and decided to take the road to responsibility as Spider-Man. Peter must face new challenges as he struggles to cope with "the gift and the curse" of his powers while balancing his dual identities as the elusive superhero Spider-Man and life as a college student. The relationships Peter holds most dear are now in danger of unraveling as he clashes with the powerful, multi-tentacled villain "Doc Ock" (Alfred Molina).

Spider-Man(R) 2 reunites the cast and filmmakers from the first adventure, including Tobey Maguire, Kirsten Dunst, James Franco, Rosemary Harris and J.K. Simmons, under the leadership of director Sam Raimi and producers Laura Ziskin and Marvel's Avi Arad. Joining the ensemble cast are Alfred Molina as Dr. Otto Octavius ("Doc Ock"), Daniel Gillies as John Jameson, Vanessa Ferlito as Louise, Dylan Baker as Dr. Curt Connors and Donna Murphy as Rosalie Octavius.

Columbia Pictures Presents A Marvel Enterprises/Laura Ziskin Production Spider-Man(R) 2 starring Tobey Maguire, Kirsten Dunst, James Franco, Alfred Molina, Rosemary Harris, Donna Murphy and J.K. Simmons. The film is directed by Sam Raimi (Spider-Man, The Evil Dead). The screenplay is by two-time Oscar(R) winner Alvin Sargent (Ordinary People, Unfaithful), based on the Marvel Comic Book by Stan Lee and Steve Ditko. The screen story is by Alfred Gough & Miles Millar and Pulitzer-Prize winning author Michael Chabon. The producers are Laura Ziskin (Spider-Man, Pretty Woman) and Avi Arad (X-Men, Daredevil).

About Burger King Corporation

Our vision: We proudly serve the best burgers in the business, plus a variety of real, authentic foods ... all freshly prepared ... just the way you want it.

The BURGER KING(R) system operates more than 11,220 restaurants in all 50 states and in 60 countries and territories around the world. Ninety-one percent of BURGER KING restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.

Burger King Holdings, Inc., the parent company, is private and independently owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending June 30, 2003, Burger King Corporation had system-wide sales of $11.1 billion. To learn more about BURGER KING, please visit the company's website at

About Sony Pictures

Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at

About Dr Pepper

Plano, Texas-based Dr Pepper/Seven Up, Inc. is the largest beverage division of London-based beverage and confectionery firm Cadbury Schweppes plc . Dr Pepper/Seven Up, Inc. is the largest producer of non-cola soft drinks in North America, with about 16 percent of the carbonated soft drink market. The company's leading brands include Dr Pepper, 7 UP, Sunkist, A&W Root Beer, Canada Dry, Squirt, Hawaiian Punch and Schweppes, as well as the RC Cola and Slush Puppie brands.

CONTACT: Laina Kawass, Burger King Corporation, +1-305-378-7277, or

Web site:

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Geographic Code:1USA
Date:Jun 29, 2004
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