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Browse Swift, Paul

1-94 out of 94 article(s)
Title Type Date Words
Your good wishes worked: I am well and maybe even "normal" again. Column Nov 12, 2008 518
The new Associated Press Stylebook and Briefing on Media Law: out with victrola and malarkey, in with bird flu and hang-up. Book review Sep 10, 2008 445
A tale of two magazine offers. Brief article Jul 9, 2008 283
Criminal words are infiltrating our writing with white noise. Brief article Apr 23, 2008 259
Association announces date and luncheon keynote speaker for its 31st annual international conference at The Mayflower Hotel. Brief article Mar 31, 2008 141
What's up with this? A copywriter signs the lift note? Brief article Mar 7, 2008 196
Mayo Clinic sticking with "old-fashioned," oversized direct mail package as its control. Jan 21, 2008 544
UCG's internal editorial competitions. Brief article Nov 9, 2007 185
Happy, happy birthday, Helvetica. Nov 9, 2007 362
When proofreading is more than spotting typos. Brief article Nov 9, 2007 253
Do you want to be a better business journalist? Follow Jim Michaels's example and advice. Editorial Oct 22, 2007 491
Remembering Bob Bruss. Sep 30, 2007 129
What a difference a comma makes, or how I almost killed Ruth Finley. Sep 30, 2007 180
Marketing globally? Thornton to the rescue. Sep 30, 2007 358
"My fellow Americans," how do your online marketing language and attitude translate globally? Sep 14, 2007 672
Free website newsletter switched to paid e-mail subscriptions, another now doing the same: serious newsletter journalists face the wrath of bloggers. Website overview Aug 27, 2007 1100
Silence surrounding SIPA executive director's resignation both understandable and frustrating. Aug 8, 2007 473
Even faux hand-addressed envelopes boost opening rates. Aug 8, 2007 357
The political fund-raising letter as newsletter? Jul 24, 2007 85
'It don't mean a damn if you ain't got the brand'. Jun 19, 2007 176
Three new books to ratchet up your newsletter profits. Apr 25, 2007 1210
Of truth, truthiness, bull, bullshit, humbug, bluff, and blogs. Mar 12, 2007 772
How did I get to be so smart, intelligent, and bright? Jan 31, 2007 395
Your humble editor gains another key proponent of lowercasing internet. Jan 31, 2007 496
E-marketing experts perform immersion baptism on 270 SIPA conference delegates. Dec 17, 2006 863
Conference: friendly, fun, filled with information. Dec 17, 2006 259
A brief history of newsletters and advertising. Oct 23, 2006 620
Is iconic the new ironic? Sep 18, 2006 425
ClipWords offers copywriters tens of thousands of words and phrases to prime the creative pump. Sep 8, 2006 607
Slips that pass in the night ... Sep 8, 2006 328
Two ideas for your swipe file from the National Geographic Society and the Wall Street Journal. Jul 25, 2006 361
She says "cabernet," I say "cabaret," let's call the whole thing off. Jul 7, 2006 302
A tale of two direct mail packages. Jul 17, 2005 783
Sudden death of delegate reminds many of life's fragility. Jun 23, 2005 289
No newsletter included in this year's SPJ Sigma Delta Chi Award winners. Apr 20, 2005 318
"40 years for us, 40 dollars for you" a variation on a variation. Mar 17, 2005 242
A rant against illogical, but widely accepted, language misusages. Mar 17, 2005 467
Howard Hudson lived and breathed newsletters. Dec 31, 2004 313
Pricing expert brings "Eastern enlightenment to Western marketing strategy". Dec 17, 2004 393
Getting the story in an age of multi-channel communications. Oct 4, 2004 627
Ted Nicholas's new book tells you "How to Turn Words into Money". Sep 7, 2004 579
Your pioneering editor gains allies in high places in lowercasing internet. Sep 7, 2004 675
How I found fun, fame and fortune publishing a satirical newsletter. Aug 6, 2004 801
Hail to the newsletter association and to the newsletter foundation! Jun 30, 2004 256
Brits name "most irritating cliches," NL/NL adds its own candidate. Mar 31, 2004 609
How relevant are response rates? A correction and a follow-up. Mar 18, 2004 858
Would you be happy with a one percent b-to-b response rate? Or are response rates becoming irrelevant? Feb 29, 2004 623
Recommended reading: Shameless Exploitation in Pursuit of the Common Good by Paul Newman and A.E. Hotchner. Jan 16, 2004 405
Divorce court is now open for these troublesome couples. Dec 16, 2003 955
New York teenager Emily O'Neill has newsletter fever and is spreading it. Nov 30, 2003 391
James Kobak's new How to Start a Magazine and Publish It Profitably offers many practical insights for newsletter publishers, too. Nov 30, 2003 416
New edition of Chicago Manual of Style inspires Pulitzer Prize-winning author to pragmatic (or is that Pragmatic? *) philosophizing about writing. Nov 15, 2003 829
Oxbridge Directory of Newsletters 2003 lists 12,796--of all sorts - order your copy now of this invaluable research tool - or purchase annual, 6-month or 3-month online access -. Sep 30, 2003 642
Lynn Freer: from French lit major to tax preparer to newsletter publisher. Aug 31, 2003 1778
The AP Stylebook 2003 marks golden anniversary by being the fastest. Aug 16, 2003 247
One word or two? Compose or comprise? Aug 16, 2003 381
NEPA should not go the way of PRSA. (Opinion). Jul 16, 2003 253
Win some, lose some. Jun 15, 2003 185
The New York Times pulls out all stops in reporting on its own fraudulent staff reporter. (Editing). May 15, 2003 537
Aspen in process of selling education unit. Apr 15, 2003 142
Watch out for those pesky hyphens. (Editing). Mar 31, 2003 382
What do skywriting and Valentine's Day in Asia have in common? (E-Newsletter Writing). Feb 15, 2003 442
Newsletter design focus of this issue. (Editor's Note). Jan 15, 2003 118
Chuck Green's new design it yourself: newsletters offers detailed instruction for both designers and non-designers in layman's language. (Graphics). Jan 15, 2003 940
Lowercasing "internet" is gaining favor in high places. (Editing). Dec 31, 2002 513
Two new books on words--one right on the money and one ... well ... nor worth the money. (Editing). Nov 30, 2002 1214
Shendandoah Newsletter comes from long, rich tradition of ragged-looking, impassioned newsletters. (Newsletter Profile). Oct 31, 2002 347
Larry Chase's new book promises to be your own "personal Web assistant". (Online Research). Aug 31, 2002 653
Oxbridge Directory of Newsletters 2002 lists more than 14,000--of all sorts. (Research). Jul 31, 2002 747
Do not take anything for granted. (Editing). Jun 30, 2002 285
The rumor mill ... a renewal rate that's too high? ... new words. (Reporter's Notebook). Jun 15, 2002 309
The joys of an advanced renewal campaign. (Promotion). May 17, 2002 427
Peter Hoffmann's newsletter in nucleus of hydrogen energy field. (Publisher Profile). Feb 21, 2002 1312
Words to avoid: the most overused words and phrases in the English language. (Editing). Nov 15, 2001 461
In the wake of the September 11th tragedy. Sep 15, 2001 172
"The only sure bait when you angle for praise". Aug 15, 2001 458
Investigative journalist puts his skills to work on travel news and advice. Jul 15, 2001 956
Lisa Skriloff enjoys it all: writing, editing, publishing, public relations, advertising, marketing, even going to dozens of conferences each year. Jun 30, 2001 1190
"Will these solution tools impact growing more prosumers?". Jun 15, 2001 414
Newsletter pioneer Denny Griswold dies at 92, under very disturbing circumstances. Mar 31, 2001 952
Charles Henderson forms strategic partnership with Wolters Kluwer's DRUGFACTS.COM. Feb 28, 2001 472
Jack O'Dwyer is laughing all the way from his web site to the bank. Feb 15, 2001 715
McMurry Publishing buys Copy Editor, intends to become "leading source" for publishing professionals. Nov 15, 2000 355
Publisher launched web site because the audience was "ours to lose". Sep 30, 2000 871
Inside Direct Mail goes full-color, printed on glossy stock--for a magazine look. Sep 15, 2000 461
"Master's degree in newsletter publishing" inspires PR man to launch newsletter company. Jul 15, 2000 804
Newsletters: the internet of 18th century France. Jun 30, 2000 775
New "Clickpub" standard integrates web front-end and back-end systems. May 31, 2000 498
Random Lengths newsletter mirrors evolution of non-print delivery of information. May 15, 2000 1005
The internet as silent movies, buggy whips, and parade watching. May 15, 2000 776
Alan Brigish's Wazee Ventures is major mover of specialized information onto the internet. Apr 15, 2000 978
M. Lee Smith celebrates 25th anniversary, looks to a future of aggressive vertical growth. Mar 15, 2000 1067
Netrepreneurs are looking for stickiness. Dec 15, 1999 245
Generally acceptable is not always particularly acceptable. Apr 1, 1999 500

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