Printer Friendly

Swiffer is taking on the wood care category with the launch of a new line of products endorsed by the National Wood Flooring Association.

* Swiffer is taking on the wood care category with the launch of a new line of products endorsed by the National Wood Flooring Association. In addition, P&G says Swifter is first in the category to be available in scents beyond traditional citrus. Swifter Dust & Shine--which sprays in a light, even mist to thoroughly remove the visible layer of dust, fingerprints and smudges from treasured wood furniture while conditioning the wood--is available in lavender vanilla, citrus zest and tropical breeze scents. Swifter 360[degrees] Dusters have thousands of thick, fluffy dust-locking fibers to trap and lock up twice as much dust and dirt than a feather duster. Swifter WetJet Wood Floor Cleaner is an all-in-one cleaning system that cleans tough, stuck-on messes better than a mop and bucket.


"We have learned from consumers that many people have an emotional attachment to their wooden surfaces and treasures," said Jay Benton, external relations manager for North America Home Care. "We understand that wood floors and other wood surfaces are what make a house into a home, so we created a line of products to help consumers maintain and restore all of their favorite wood surfaces." The Swifter Wood Care product line is available at major mass-market grocery and drug store retailers nationwide. More info:


COPYRIGHT 2008 Rodman Publishing
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Marketing News
Publication:Household & Personal Products Industry
Date:Sep 1, 2008
Previous Article:Revlon taps actress Connelly as spokesperson.
Next Article:Bye-bye "bad" polish.

Related Articles
Procter & Gamble.
P&G Product Updates.
Glueless Laminate Flooring Prevalent at Surfaces 2001.
Household fragrances: new + nostalgic: from citrus to sophisticated, the household cleaning segment continues to surprise our senses.
Not just for infants anymore: nonwoven wipes of all types come of age in diverse market.
The evolution of household cleaning: fueled by busy homeowners willing to pay more for convenience, the evolution of household cleaning products has...
P&G upgrades wet Swiffer.
Household wipes: searching for the next swiffer: growth slows as the market awaits its next blockbuster.
Mr. Clean launches new wipe product: Power Multi-Surface Wipes offer better packaging, thicker design to meet customer frustration.
P&G adds wood care to Swiffer line.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters