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Sweets, cakes demand up ahead of Eid-ul-Fitr.

ISLAMABAD -- Sweets and cakes makers in twin cities of Islamabad Rawalpindi are enjoying the Eid season as their sales have gone up to more than 60 percent compared to normal days. Sweet and cakes makers while talking to reporter said that after a little halt in sale of sweets due to Ramazan, they have had a positive response from citizens, which-according to them-was not expected on the eve of Eid.

The sweet shops revealed that although the rates are high too (average Rs 360-380 per kg at most city shops), but the number of buyers is much more than last year. Shoppers are heading towards sweets shops in city as exchange of sweets a usual practice at Eid Al Fitr holidays. According to Ali Ahmad, an owner of a well-known sweets shop said that there was a sharp surge in the sale of sweets from 26th Ramazan. "Companies, hotels and residents had already started placing orders for Eid sweets as early as the start of last ashra of Ramazan," he informed.

"Our branches around the city have recorded a 60 percent increase in sales. We have to cater a large number of clients who have booked their orders in advance for Eid. We have been receiving the orders since the start of last Ashura of the holy month of Ramazan. Among our clients are five-star hotels, communication companies, banks and others who want to offer sweets to their employees and special customers," Ali said.

Chocolate, tuti-fruity, desi and so many other flavoured sweets, especially patisa and gulab jamun topped the orders list. Citizens tend to celebrate Eid ul Fitr, the feast that marks the end of Ramadan, with a variety of delicious desserts.

The tradition is to prepare homemade sweets to share with friends and neighbours, but lately, most people prefer to buy confections from reputed shops. "There are many shops that make sweets to cater to the needs of the people during the festive period," Malik Amir, a restaurant owner, who supplies homemade sweets to some small stores said.
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Publication:Balochistan Times (Baluchistan Province, Pakistan)
Geographic Code:9PAKI
Date:Aug 6, 2013
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