Sales figures for the really big 940/960 range show exceptionally high brand-loyalty among customers.
Internal statistics show that over the last two years 50 per cent are staying with the Swedish manufacturer when replacing their car.
Over 62,000 cars in the 900 series have been sold here since the 1990 launch.
A big majority favour the 940, with its 2.0 and 2.3 litre engines the most popular choice.
More than 70 per cent of 940 customers opted for the estate - which boasts 35 cu ft of load carrying space, the same as the bigger, 3-litre 960. That expands to 75 cu ft when the seats are folded down.
Volvo are way out ahead of rivals Ford (Scorpio), Vauxhall (Omega) and Audi in the big car estate sales league with almost 50 per cent of the market.
Buying a second-hand 940/960 guarantees you performance, comfort, dependability and maximum safety.
Men represent 90 per cent of buyers of the super-space-mobiles, with a high number of retired buyers for both models - 64 per cent for the 940s and 25 per cent for the 960s.
Top customers for the 960 are company directors, with 30 per cent. The neighbours will definitely be impressed.
WHAT YOU'LL PAY
Year & model Miles Price
93K 940S 2.0S 4dr 40,000 pounds 6,400
94L 940S 2.0S 4dr 30,000 pounds 7,750
93K 940S 2.0E 5dr 40,000 pounds 7,550
94L 940S 2.0E 5dr 30,000 pounds 9,250
92J 940 2.3GLE S 4dr 50,000 pounds 5,900
93K 940 2.3GLE S 4dr 40,000 pounds 7,200
94L 940 2.3GLE S 4dr 30,000 pounds 8,950
93J 940 2.3GLE E 5dr 50,000 pounds 7,200
93K 940 2.3GLE E 5dr 40,000 pounds 8,600
94L 940 2.3GLE E 5dr 30,000 pounds 10,500
92J 960 3.0 24V S 4dr Auto 50,000 pounds 8,200
93K 960 3.0 24V S 4drA 40,000 pounds 10,000
94L 960 3.0 24V S 4drA 30,000 pounds 12,500
92J 960 3.0 24V E 5drA 50,000 pounds 9,350
93K 960 3.0 24V E 5drA 40,000 pounds 11,300
94L 960 3.0 24V E 5drA 30,000 pounds 13,700
Prices supplied by British Car Auctions
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|Publication:||The Mirror (London, England)|
|Date:||Jan 23, 1998|
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