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Swatch partners with world renowned museums.

Swatch loves bringing art to the people. Remaining true to this commitment, the Swiss watchmaker is partnering up with art museums of international renown to reinterpret a distinctive selection of its famous artworks.

This creative collaboration is ongoing July at the Rijksmuseum, icon of the arts in the Netherlands and home to more than 8,000 displayed artistic as well as historical objects from the year 1200 to the present.

For the first time in the history of Swatch, masterpieces of historical art serve as base for new canvases on the wrist, skillfully completed with contemporary touches.

Art can spring from any piece of timeless art and LADY BUZZ is here to prove it right. From a fan case into a watch design, this handpainted story will surely keep blossoming on your wrist. See the fan case in lacquered wood with decorated fabric from the Rijksmuseum collection.

After a peaceful storm, a wild design arises. Directly from the museum walls onto your wrist, the DUTCH SKIES is proof that inspiration can come from anywhere, anytime. Cloudy weather ahead, Captain! Inspired by the original work of art from 1936 by Jacob Neefs entitled 'Spectacle with ship with fireworks, and the columns of Hercules.'

Check out Louis XIV from the block, ready to face 2018 in style. In the search for modern royalty, LEROICESTMOI is showing that the sun still shines for the strong ones. Encounter the original work of art by Hyacinthe Rigaud entitled 'Portrait of Louis XIV'.

These new watches are part of the 'Worldhood' Fall-Winter collection 2018. Discover the eclectic styles from this latest Swatch theme.

Classic and elegant, MATITA can accompany you everywhere and match any outfit no matter where you go.

Get a fresh start with GESSO. Be reminded of a simpler way of life and say no to things that don't bring you joy.

FUZZY LOGIC is the ink on top of the cake, dusting blue realness into pure white silicone. It is the watch to sparkle up your life and bring new creative power to everything you do.

Perk up your life with metallics, with eight pieces of pure silicone reinterpretation. The shiniest of the shiniest in the Worldhood collection are here to surprise the eye and give your wrist that special shimmer. Shine bright like a...metal...with the Gent Originals REDBAYA, AZULBAYA, SANDBAYA and PASTELBAYA. Transform yourself into a metallic icon with PINKBAYANG, POWDERBAYANG, ASHBAYANG and NAITBAYANG.

View the entire Worldhood collection at the Swatch shop nearest you.

Swatch is available at the Swatch Shops in SM Megamall, Glorietta 1, Glorietta 4, Greenbelt 5, TriNoma, Alabang Town Center, SM Mall of Asia, SM City North EDSA, SM Southmall, Greenhills V-Mall, Shangri-La Plaza, Robinsons Place Ermita, Sta. Lucia East Grand Mall, Ayala Center Cebu, and SM City Cebu.

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Publication:Philippines Daily Inquirer (Makati City, Philippines)
Date:Jul 20, 2018
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