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Swarovski Celebrates Raising Of Illustrious Star To The Top Of The World Famous Rockefeller Center Christmas Tree.

Star will Sparkle with 25,000 Crystals and Brilliant Light Show Throughout the Holidays

NEW YORK, Nov. 13, 2014 /PRNewswire/ -- Swarovski, the leading designer and producer of fashion jewelry and crystal decor objects, today, for the 11[sup.th] year, raised the Swarovski Star to the top of the world-famous Rockefeller Center Christmas Tree. The Star will sit atop the 85-foot high, 46-foot wide, 13-ton Norway Spruce, where it will stay for the remainder of the 2014 holiday season.

The Swarovski Star is comprised of 25,000 crystals, with 1,000,000 facets, measuring 9 1/2 feet in diameter and 1 1/2 feet deep. The Star weighs 550 pounds, including 300 pounds of crystal panels, and is composed of six outer rays and six smaller inner rays.

The main surfaces of the rays are made of point-mounted safety glass which is the same shatter-proof glass that adorns the facades of New York City buildings. The crystals are affixed to the inner sides of the glass in a tight, scale-like pattern to ensure maximum brilliance. The Star is illuminated by 720 energy-efficient LED bulbs on 3,000 feet of wire.

A team of nine artisans spent 1,200 hours installing, programming and testing the Star to ensure the effects would withstand the challenging winter weather conditions sitting 85-feet above Rockefeller Plaza. A to-scale replica of the Swarovski Star will also be on display in Rockefeller Center to allow visitors the opportunity to get a closer view of the detailing and craftsmanship.

"For more than a decade the Swarovski Star has topped the Rockefeller Center Christmas tree, adding brilliance and sparkle to an iconic holiday tradition," said Wayne Page, senior vice president of Swarovski North America Limited's Consumer Goods Business. "We are proud to continue this partnership and look forward to a bright holiday season for all."

Originally created for the Rockefeller Center Christmas tree in 2004, the Star was updated in 2009 to feature its dynamic light movement. Over the past ten years the Star has been unveiled by celebrities including Olivia Wilde, Blake Lively, Fergie, Christie Brinkley, Maria Menounos and Nadja Swarovski.

Swarovski will offer a selection of holiday jewelry and ornaments for purchase at the Swarovski holiday kiosk at Rockefeller Center, at Swarovski boutiques nationwide and online at Swarovski.com. The collection includes stylish star-themed crystal jewelry and its 2014 Annual Edition Ornament inspired by the design of the Rockefeller Center Christmas tree Star.

The Star will be featured during the 82[sup.nd ]Rockefeller Center Tree Lighting Ceremony which will be held on Wednesday, December 3, from 7:00 C 9:00 p.m. The two-hour ceremony will be televised live, locally on WNBC-TV from 7:00 C 8:00 p.m. and nationally on NBC from 8:00 C 9:00 p.m.

Rockefeller Center officially began the Tree Lighting Ceremony in 1933, when a Christmas tree was erected in front of the then-RCA Building and covered with 700 lights. Christmas trees in Rockefeller Center have ranged from 50-foot Pines to 100-foot Norway Spruces and are viewed by millions of spectators during the holiday season.

Spectators can view the lit tree each day from 5:30 a.m. - 11:30 p.m.; all day (24 hours) on Christmas; and from 5:30 a.m. C 9 p.m. on New Year's Eve. The last day to view the Star and tree is January 7, 2015.

ABOUT SWAROVSKI

Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity that goes beyond the manufacturing of crystal. Founded in 1895 in Austria, Swarovski designs, manufactures, and markets high-quality crystals, genuine gemstones and created stones, and finished products such as jewelry, accessories, and lighting. In addition, Swarovski Crystal Worlds was established as a unique venue dedicated to showcasing artistic interpretations of crystal. Swarovski Entertainment collaborates with established industry partners and exceptional talent to produce international feature films, while the Swarovski Foundation supports creativity and culture, promotes wellbeing, and conserves natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach with approximately 2,480 stores in around 170 countries, more than 24,000 employees, and revenue of about 2.33 billion euros in 2013. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2013, the Group generated revenue of about 3.02 billion euros and employed more than 30,000 people.

SWAROVSKI.COM

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Date:Nov 13, 2014
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