Survey shows 16% of Americans have food allergy or intolerance.
The most popular source of information was food labels with one in four (24%) adults using these for information, followed by the doctor (13%) and magazines at 10%. In recent years there has been considerable media coverage of the dangers of food allergies, which has not only raised awareness but has also contributed to a climate of fear amongst consumers.
Clearly a high number of adults are very concerned about food allergies, even if they are not sufferers themselves. They are acting on their fears, by reading through the wealth of information available and also by speaking to their doctors," said David Lockwood, senior market analyst at Mintel.
In addition to this, more than two in five (44%) sufferers say that their allergy or intolerance "always" affects their eating habits, with a further one in four (23%) claiming that it "usually" does. Food allergies and intolerance are clearly affecting a high number of people's lives on a regular basis.
In 2004 the total "free-from" market was worth $1,008 million. Within this market, retail sales of gluten-free products were worth approximately $450 million, with retail sales of egg-free products valued at some $18 million. The largest sector, however, was the portion of the soy-based food and drink market that resulted from food allergy or intolerance (i.e. the lactose-free market). This sector amounted to $540 million.
The soy market grew by some 32% between 2001 and 2004 and Mintel estimates that this sector of the market will grow by a further 20% between 2004 and 2009. The gluten-free sector experienced even greater growth of some 34% in just two years (2002-2004), with this rate of growth expected to continue during 2005 and 2006.
|Printer friendly Cite/link Email Feedback|
|Comment:||Survey shows 16% of Americans have food allergy or intolerance.|
|Publication:||Food & Drink Weekly|
|Date:||Mar 7, 2005|
|Previous Article:||Board of Allied Domecq PLC.|
|Next Article:||Judge halts resumption of Canadian cattle and beef imports to U.S.|