Survey says...: our second annual waterpark survey reveals a confident industry that is embracing new technology and renovation. Find out the latest on everything from lifeguarding to water quality.
WHAT IS THE ANNUAL ATTENDANCE AT YOUR WATERPARK? More than 300,000 11.1% 200,000 to 300,000 5.8% 100,000 to 200,000 14.8% 50,000 to 100,000 24.3% 25,000 to 50,000 16.4% under 25,000 27.6% Note: Table made from bar graph. HOW MUCH DOES A WEEKDAY GENERAL ADMISSION PASS COST FOR YOUR PARK? Less than $5, 36.3% $5 to $10, 32.4% $10 to $20, 14% $30 or more, 9.5% $20 to $30, 7.8% Note: Table made from pie chart. THIS YEAR DO YOU EXPECT YOUR PARK ATTENDANCE TO: Increase 63.5% Decrease 3.2% Stay the same 33.3% Note: Table made from pie chart. WHAT IS YOUR MAIN METHOD OF MARKETING? Internet/e-mail 17.2% Print media 43.1% TV 5.6% Radio 7.2% Direct-mail 23.1% Billboards 1.5% Other 12.3% Note: Table made from bar graph. WHAT PERCENTAGE OF YOUR GUESTS ARE SEASON PASS HOLDERS? 100 to 75 percent 15% 75 to 50 percent 14.4% 50 to 25 percent 16.7% 25 to 10 percent 22.2% Less than 10 percent 31.7% Note: Table made from bar graph. IN WHAT REGION OF THE COUNTRY IS YOUR PARK LOCATED? Midwest 38.4% Northeast 19% Southeast 16.4% Southwest 10.3% Northwest 10.3% South Central 5.6% Note: Table made from pie chart. DO YOU PLAN TO RENOVATE YOUR PARK IN THE NEXT FIVE YEARS? Yes 50% No 50% Note: Table made from pie chart. WHAT KINDS OF TECHNOLOGY DO YOU USE AT YOUR WATERPARK? Internet-based admissions 18.1% Smart-card admissions and concessions 16.7% Thumb-print keyless locker systems 7% Bar-code scan wristbands 15.3% Point-of-sale system 86.8% Note: Table made from bar graph. IS YOUR PARK INDOOR, OUTDOOR OR BOTH? Indoor 26.4% Outdoor 56.8% Both 16.8% Note: Table made from pie chart. IS YOUR PARK CONNECTED TO A HOTEL OR OTHER LODGING? Yes 11.7% No 88.3% Note: Table made from pie chart. WHICH TYPES OF AMENITIES DOES YOUR WATERPARK OFFER? Spraypark 40.4% Extreme rides 12.6% Surf machine 3.8% Lazy river 37.7% Tube slide 38.3% Body slide 53.6% Wave pool 19.1% Kiddie area 73.8% Concessions 73.8% Sand volleyball pit 23.5% Minigolf 6% Locker rooms 85.2% Retail shop 32.2% Climbing wall 8.2% Go-carts 3.8% Arcade 16.4% Kids' dry play area 28.4% Note: Table made from bar graph.
SURFING WEB AND WATER
Waterparks are slowly moving toward Internet-based admission systems and similar technology. On the hardware side, sprayparks remain a popular feature now and in the future, with surf machines gaining strength.
WHICH TYPES OF AMENITIES WOULD YOU LIKE TO ADD? Spraypark 48.5% Extreme rides 18.4% Surf machine 27.2% Lazy river 18.4% Tube slide 28.2% Body slide 21.4% Wave pool 8.7% Kiddie area 21.4% Concessions 11.7% Sand volleyball pit 6.8% Minigolf 3.9% Locker rooms 15.5% Retail shop 3.9% Climbing wall 12.6% Go-carts 1% Arcade 2.9% Kids' dry play area 15.5% WHAT IS THE GENDER BREAKDOWN OF YOUR LIFEGUARDS? Male 41% Female 59% Note: Table made from pie chart. WHICH ORGANIZATION DO YOU MAINLY USE TO TRAIN LIFEGUARDS? Red Cross, 69.7% Starfish Aquatics Inst., 0.5% NASCO, 1.4% Other, 2.4% YMCA, 10.1% Ellis & Associates, 15.9% Note: Table made from pie chart. WHERE DO YOU RECRUIT LIFEGUARDS? Local high schools 85.7 Local colleges 68.5 Local aquatics facilities 26.6 Community job fairs 30.5 Other 18.7 Note: Table made from bar graph.
TEEN TEAMS Lifeguard staffs are mostly female and quite young, with the bulk of them falling in the 15- to 16-year-old range. Many would say that's due to the relatively low pay offered to waterpark guards: Approximately 60% of facilities pay in the range of $6.25 to $7.75 an hour.
WHAT IS THE STARTING PAY FOR LIFEGUARDS? $7.26 to $7.75, 18.8% $6.76 to $7.25, 18.4% $6.76 to $7.25, 18.4% $6.25 to $6.75, 22.7% Other 9.7% $9.26 to $9.75, 3.4% $8.76 to $9.25, 3.4% $8.26 to $8.75, 10.1% Note: Table made from pie chart. DO YOU HAVE A DIFFERENT STARTING PAY RATE DEPENDING ON THE AGE OF THE LIFEGUARD? Yes 15.2% No 84.8% Note: Table made from pie chart. IF YES, WHAT IS THE DIFFERENCE IN STARTING PAY? 0 to $.25, 14% $.26 to .50, 25.5% $.51 to .75, 14% $.76 to $1.00, 11.6% $1.00 to $1.50, 11.6% $1.51 to $2.00, 4.7% Other, 18.6% Note: Table made from pie chart. HOW OLD ARE YOUR LIFEGUARDS? Age 16 22% Age 17 21% Age 18-21 31% Age 21+ 22% Age 15 4% Note: Table made from pie chart.
TAKING CARE OF BUSINESS
Waterparks remain healthy, safe places for guests to relax and energize, but a disturbing percentage still don't require people to shower before entering the water. Also of possible concern are the parks that sell alcohol to guests.
HAVE ANY OF YOUR GUESTS FALLEN SICK DUE TO A WATERBORNE ILLNESS AT YOUR PARK? Yes 2% No 98% Note: Table made from pie chart. DO YOU REQUIRE GUESTS TO SHOWER BEFORE USING RIDES OR ATTRACTIONS? No 2.3% Yes 74.7% Note: Table made from bar graph. DO YOU ALLOW OUTSIDE FOOD AND DRINKS IN YOUR PARK? No 55.3% Yes 44.7% Note: Table made from bar graph. DO YOU SELL ALCOHOL AT YOUR PARK? Yes 15.2% No 84.8% Note: Table made from pie chart. HAS YOUR FACILITY HAD A DROWNING IN THE PAST FIVE YEARS? Yes 1.9% No 98.1% Note: Table made from pie chart. DO YOU ALLOW VISITORS TO EXIT AND RETURN IN THE SAME DAY? No 17% Yes 83% Note: Table made from bar graph.
MAINTAINING QUALITY Equipment tops the list of operator concerns, followed by chloramines. Sand filtration and manual water checks remain the water quality methods of choice.
WHAT ARE YOUR BIGGEST MAINTENANCE ISSUES? 1 Water-play equipment/slides 2 Chloramines 3 Clarity (tie) 4 Stains (tie) 5 Algae WHAT TYPE OF FILTRATION SYSTEM DO YOU USE? Sand 83.2% Cartridge 1.4% DE 13% Zeolite 2.4% Note: Table made from pie chart. WHAT BEST DESCRIBES YOUR METHOD OF WATER TESTING? Manual 63.8% Automated 36.2% Note: Table made from bar graph.
ABOUT THE SURVEY
Results are from a nationwide online survey of 274 waterpark operators, conducted in May 2006.
ILLUSTRATIONS BY TIM BOBKO
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|Article Type:||Statistical data|
|Date:||Sep 1, 2006|
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