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Survey on global online software purchasing.

Digital River, Inc and element 5 AG, have announced the results of a global survey they conducted on the online buying habits of software consumers. The survey reveals increasing consumer interest in software downloads, trial versions and post-purchase publisher communications. Approximately 18,000 software customers of Digital River's and element 5's clients participated in the survey.

According to the study, 90 percent of the respondents said that they purchase software once a year through online or offline channels. Of these respondents, 59 percent indicated that they buy software more frequently, purchasing a product at least every six months.

The study showed a difference between the online purchase preferences of software shoppers in Europe and the United States. In the United States, 67 percent of survey participants either buy software online exclusively or at least prefer to buy software online, compared to 45 percent of European software buyers.

Before software buyers decide to purchase software, they often use trial versions to test drive their selections. Of the participants surveyed, 29 percent download trial versions at least once a month, and 46 percent take advantage of this option once a year. Subsequently, 53 percent of the survey participants buy at least one of the five software products that they previously downloaded for trial.

www.digitalriver.com
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Title Annotation:IT News
Publication:Database and Network Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Oct 1, 2004
Words:214
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