Printer Friendly

Survey on global online software purchasing.

Digital River, Inc and element 5 AG, have announced the results of a global survey they conducted on the online buying habits of software consumers. The survey reveals increasing consumer interest in software downloads, trial versions and post-purchase publisher communications. Approximately 18,000 software customers of Digital River's and element 5's clients participated in the survey.

According to the study, 90 percent of the respondents said that they purchase software once a year through online or offline channels. Of these respondents, 59 percent indicated that they buy software more frequently, purchasing a product at least every six months.

The study showed a difference between the online purchase preferences of software shoppers in Europe and the United States. In the United States, 67 percent of survey participants either buy software online exclusively or at least prefer to buy software online, compared to 45 percent of European software buyers.

Before software buyers decide to purchase software, they often use trial versions to test drive their selections. Of the participants surveyed, 29 percent download trial versions at least once a month, and 46 percent take advantage of this option once a year. Subsequently, 53 percent of the survey participants buy at least one of the five software products that they previously downloaded for trial.
COPYRIGHT 2004 A.P. Publications Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:IT News
Publication:Database and Network Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Oct 1, 2004
Previous Article:Mandrakelinux 10.1 Community.
Next Article:BCS competitiveness survey.

Related Articles
Smart stops on the Web .
Turn prospects into customers and keep both in the loop--with a promotional newsletter. (Promotional Newsletters).
EHP children's health page. (EHP net).
Fab 50 hot internet resources for CPAs.
Experts: PR's more effective in branding than advertising.
The inside line: tracking PR results: how to determine if your campaign is working.
Ask FERF (financial executives research foundation) about ... Sarbanes-Oxley Implementation Guidance.
A measure of success.
Members can view information in real time.

Terms of use | Privacy policy | Copyright © 2020 Farlex, Inc. | Feedback | For webmasters