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Sure Trace to Launch Anti-Counterfeiting Pilot Program.

DENVER -- Sure Trace (OTCBB:SSTY) is pleased to announce that it has signed an agreement to initiate a pilot program to provide its anti-counterfeiting solution for a plastic manufacturer based in New York and Salt Lake City.

The pilot program developed by Sure Trace will establish a global anti-counterfeiting turn-key solution for the plastics industry. Sure Trace has joined forces with a leader in the plastics industry with a production capacity of 300,000,000 units per year with potential to produce revenues estimated near $0.01 to $0.015 per unit. Final pricing will be determined during the course the Pilot Program, and we have agreed to a 50/50 gross revenue split during the initial stages of introduction of our product in this market.

"We are fortunate to establish this pilot program with a partner that is in the plastics industry and has the ability to provide a natural segue to the software, music and film industries, through their current clients. We will combine our S-DNA with their products to create a unique anti-counterfeiting solution that will set a precedent in this industry. By expanding intellectual property protection we will be able to offer a complete anti-counterfeiting solution to all brands and products affected, which should add significant revenues to our partner in this pilot program. The Sure Trace technology is easily enforced and makes the final product very attractive to both the software industry and the music/entertainment industry, key industries for substantial growth," said David Downes, President.

This pilot program incorporates our Synthetic-DNA that can be verified anywhere using our proprietary hand-held scanner. The S-DNA can be applied to any form of packaging that our partner produces. Unlike other anti-counterfeiting products, ours cannot be duplicated or removed. Once applied, the S-DNA bonds to any product at the molecular level to fully ensure product authenticity. Our S-DNA can withstand extreme abrasion, acid and solvent baths and withstand up to 3000F when exposed to heat. In addition, we will provide our S-DNA to uniquely identify each of their client's products based on the criteria they set forth.

In 2003 The U.S. Customs Seizure Statistics include movies, music and computer software as some of the most commonly counterfeited and pirated products. Sales of counterfeit CDs and DVDs occur at flea markets, swap meets, retail outlets and street vendors.

A recent Business Software Alliance study estimated that piracy costs the worldwide software industry $13 billion in 1996. More than half of those losses come from bootleg Microsoft products, which accounted for $7 billion per year in unlicensed software sales. On February 12, 2002 Jeffrey Raikes, Group VP Microsoft Corp, testified before the U.S. Senate Committee on Foreign Relations stating that, "the software industry loses an estimated $12 billion in revenues because of counterfeiting activities... According to a study conducted by the International Planning & Research Corp, annual software theft costs the U.S. economy 118,000 jobs, $5.6 billion in wages, and over $1.5 billion in tax revenues. If the U.S. were to eliminate software piracy by the year 2008, the U.S. economy would gain more than 170,000 new jobs, $7.3 billion in wages, and $1.6 billion in tax revenues."

The Recording Industry Association of America (RIAA) reports "physical" piracy alone, costs the industry at least $1 million each day. The value of all music products shipped to retail outlets have dropped from $14.5 billion to $11.8 billion during the last four years, and shipments of CDs to retailers and other markets have declined by more than 20 percent. The consequences have been staggering: layoffs of thousands of record label employees, hundreds and hundreds of record store closings, and new artists not getting signed to contracts. Latin music has been particularly hard hit. One in three copies of illegal music seized police around the country last year contained Latin music, up from 24 percent in 2002.

About Sure Trace Security Corporation

Sure Trace is on track to be The Global Provider of Integrated Tracking Devices and has the objective to be the premier system integrator for anti-counterfeiting and security surveillance applications worldwide within 2005. This will be accomplished by delivering turnkey solutions onshore and offshore for governments, armed forces and civil industry. Sure Trace has two divisions, I.D.ology and Globe Staff Consulting. I.D.ology offers a unique chemical marking technology which enables clients to uniquely identify almost any item easily, immediately and certainly in a way that can be either visible or invisible and is virtually impossible to remove or reverse engineer. I.D.ology's proprietary scanner is able to associate database information concerning authorized geographic areas, wholesalers, time frames, etc., where an authentic product is expected to be found Globe Staff Consulting has developed a group of geo-localization devices and systems, the first of which are eGeoTrack, a cell phone geo-localization system (GSM), and eGeoCardio, a sophisticated remote heart monitoring system. Additional products under development include turnkey tracking systems for offshore vessels and convicted criminals as well as eGeoSenior and eGeokid. Sure Trace is reviewing additional key alliance and acquisition opportunities to help it fast track growth and profitability.

For more information

This press release contains forward-looking information within the meaning of section 27A of the Securities Act of 1933 and section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Sure Trace to be materially different from the statements made herein.
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Publication:Business Wire
Geographic Code:1CANA
Date:Oct 12, 2004
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