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Supply Marketing Joins Advertising Specialty Institute(R); Local company joins prominent media organization.

KING OF PRUSSIA, Pa. -- Supply Marketing, Inc. (SMI), a full service marketing and communications company that successfully creates and maintains brand awareness for clients, recently became a proud member of the Advertising Specialty Institute (ASI(R)).

ASI is the largest media organization serving the promotional products industry, and has a membership of over 22,000 distributor firms (sellers) and supplier firms (manufacturers) of promotional products. It provides catalogs, information directories, newsletters, magazines, websites, trade shows, databases, and interactive e-commerce, marketing and selling tools.

"Joining ASI just made sense for our business. It gave us the additional exposure we were looking for," says Jeff Erb, president of Supply Marketing. "I believe that we will benefit greatly from this membership."

"An innovative marketing company, like SMI, is exactly the type of business we want as a member of ASI," says Matthew Cohn, president of ASI Shows. Cohn operates five national promotional products trade shows. "The entrepreneurial nature of SMI, evident in the development of its unique Point of Care marketing campaigns in doctors' offices, makes it a great addition to ASI."

For more information on SMI, please visit www.supplymarketing.com or call 610-757-4151.

Background on Supply Marketing, Inc.

Supply Marketing, Inc. is a full service marketing and communications company that successfully creates and maintains brand awareness for their clients. Since April of 2002, Supply Marketing has been on the forefront of a growing "hot" area of branding and communications called Point of Care marketing. This consists of the placement of marketing or communications messages within a physician's office utilizing unique marketing vehicles. Supply Marketing currently has over 400,000 participating physicians within its network. Located in King of Prussia, PA, Supply Marketing is a partner of Devon Health Services, Inc. and Devon Medical Supplies.

Background on ASI

ASI is the largest media organization serving the promotional products industry, with a membership of 22,000 distributor firms (sellers) and supplier firms (manufacturers) of promotional products. Supplier firms use ASI print and electronic resources to market products to more than 19,000 distributor firms. Distributor firms use ASI print and electronic resources, which contain more than 750,000 promotional products, to locate supplier firms and to market services to end-buyers (promotions and advertising buyers). It provides catalogs, information directories, newsletters, magazines, websites, trade shows, databases, and interactive e-commerce, marketing and selling tools.
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Publication:Business Wire
Date:Apr 12, 2006
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