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Supplier of the month: DMK.

What makes DMK a good fit as a supplier for the mid-market hospitality sector?

The big advantage of DMK is that it is capable of providing the full dairy range from cheese to butter, creams and UHT-milk, evaporated milk and sweetened condensed milk, all high quality products made in Germany. Furthermore, DMK has high experience in the food service sector and is already a reliable supplier for many decades all over the globe.

What are some challenges (if any) that you face in the mid-market hospitality sector?

One challenge we are facing is to develop products which are suitable for the needs of our partners. Therefore, we put a focus on a sophisticated food service range. We assure this through constantly interacting with our clients and listening to their needs and demands.


What are some of the current opportunities that you think can be capitalised on in the growing mid-market hospitality sector?

The mid-market is definitely a growth market and we want to participate in that growth. We are also very focused on developing a portfolio which is meeting the constant change in needs of our clients and partners. Furthermore, we are aiming to adapt our offers to the changing ways of consumption and applications of the products in need.

How is DMK different from its competitors?

The USP of DMK is that all our products are made from fresh cow[acute accent]s milk and we are not using any preservatives in our recipes. We are dedicated to provide functional products and added value products to our customers. Additionally, DMK is providing tailor made services to our clients. To assure this, DMK is going to "get married" with Modern General Trade (we are working more than 30 years with them in the UAE market), a company with high expertise in distribution and services all over the United Arab Emirates. This is to secure to provide the best services and business proposals available in our fields of operations.

Do you have any product launches or expansion plans specifically for the mid-market sector that you can reveal?

In April, DMK will launch a cheese range which includes cheese slices and shredded cheeses of several varieties like cheddar, mozzarella, edam, gouda and emmental. We introduced that range during Gulfood and received very good feedback, especially for the unique taste of our cheeses. Additionally, we are about to launch a Middle Eastern typical range of cheeses by the third quarter of this year. We will keep you posted!

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Publication:Hotelier Middle East
Date:Apr 10, 2017
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