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SuperCenter Focus and Warehouse Club Focus both target limited number of (huge) retailers.

Each of these newsletters is published by HHC Publishing Inc., a niche publisher of business-to-business newsletters.

SuperCenter Focus "provides manufacturers with insight as to how to most effectively sell their products to the supercenter industry," in the words of publisher Rebecca Milstien.

Each issue focuses its coverage on the supercenter business of Wal-Mart, Kmart, Target, Fred Meyer, and Meijer--providing feature articles and loads of financial information both in charts and editorial profiles.

Additionally, a page of "Observations" is prefaced by these remarks: "SCF's business is the supercenter industry. To that end, SCF is constantly accumulating information about the industry via phone conversations, supercenter visits, reading numerous publications and manufacturer meetings. This section is SCF's attempt to disseminate that information to the supercenter industry in an ethical and protective manner."

Much of the financial information in the newsletter is derived from its annual Supercenter Industry Overview, which is accumulated, researched and prepared by James M. Degen of J.M. Degen & Company Inc., a California-based market research and consulting company with a primary focus on the food industry.

Warehouse Club Focus is designed to be "a total resource center for anyone interested in the $63 billion warehouse club industry that consists of Costco, SAM'S Club, and B.J.'s Wholesale"--distinguishing itself from other publications that focus on a variety of industries and topics.

Its editorial fare mirrors its sister publication, providing detailed financial information and analysis of specific warehouse clubs based on site visits and published reports.

In addition to the big three, articles focus on PriceSmart, Cost-U-Less, Smart & Final, Home Depot, and Controladora Comercial Mexicana.
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Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:The Newsletter on Newsletters
Date:Aug 15, 2001
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