Printer Friendly

Super SCoors II offers $1 million.

Super SCoors II offers $1 million

Coors Brewing Co. announced the kickoff of Super SCoors II, the second year of an eastern region promotion that involves television viewers in the football game on "Super Sunday," January 26.

As in 1991, Super SCoors II will be supported by a television and radio campaign as well as promotional materials at off-premise locations. In addition, promotional messages will be sky-typed over the stadiums of New York Giants and Jets, New England Patriots and Philadelphia Eagles games during December and January.

The game, played after each score change during the Super Bowl, offers the first 500 consumers with matching game pieces to call a toll-free number and win a Coors football. Additionally, the 25th caller who matches the final score of the game will win the grand prize 1992 Jeep Cherokee and a chance to win $1 million.

"We've made Super SCoors twice as easy to play this year by doubling the number of winners at each score change," noted Rennie Solomito, eastern region marketing manager, Coors Brewing Co. "We've also increased the number of game pieces by 20 percent, to over six million because of overwhelming success last year when an estimated 100,000 callers reached the Super SCoors telephone number."

PHOTO : COORS' SUPER SCOORS II, an East Coast promotion centered around Super Bowl XXVI in January, will offer consumers a chance to win a Jeep Cherokee and an opportunity to win $1 million.
COPYRIGHT 1991 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Adolf Coors Co.'s television promotion centering around the Super Bowl
Publication:Modern Brewery Age
Date:Dec 16, 1991
Previous Article:Asahi now L.A.'s only rooftop neon.
Next Article:New England Brewing Co. is again offering Holiday Ale in Connecticut.

Related Articles
Miller starts "super" promotion.
Coors begins exports to overseas military bases with special cans.
Coors launches regional promotion.
Bud Bowl 3 was successful promo for Anheuser-Busch.
"Super Bowl Central".
Analyst trims U.S. beer volume projection.
A bidding war is expected to claim the rights to be the "Official Beer" of the National Football League (NFL).
Anheuser-Busch seeks NFL sponsorship.
Molson Coors is to renew its sponsorship of the National Football League (NFL).
Super overload on tap.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters