Printer Friendly

Super Bowl Surpass Final Episode of M*A*S*H As Most Watched TV Show in U.S. TV History.

Byline: Maury Brown

The 2009 NFL season concluded with another record as Super Bowl XLIV reached a total audience of 153.4 million viewers, making it the most-watched show in U.S. television history according to Nielsen Media Research. The Colts-Saints championship game topped the previous mark of 151.6 million total viewers set last year (Cardinals-Steelers in Super Bowl XLIII). Super Bowls account for the 19 most-watched programs in history in terms of total audience.

Most-Watched TV Programs, Total Viewers


Total Viewers

Super Bowl XLIV (Colts-Saints), 2/7/10

153.4 million

Super Bowl XLIII (Cardinals-Steelers), 2/1/09

151.6 million

Super Bowl XLII (Giants-Patriots), 2/3/08

148.3 million

Super Bowl XXXVIII (Patriots-Panthers), 2/1/04

144.4 million

Super Bowl XL (Steelers-Seahawks), 2/5/06

141.4 million

Source: NFL, Nielsen Media Research

In addition, a record average of 106.5 million viewers watched Super Bowl XLIV -- topping the previous mark of 106 million for the series finale of M*A*S*H in 1983 and an eight percent increase over last year's Super Bowl (98.7 million viewers).

Super Bowl XLIV earned a 45.0 household rating marking the highest-rated Super Bowl in 14 years (46.0 rating for Cowboys-Steelers in Super Bowl XXX, January 1996) and a seven percent increase over last year's 42.0.

Source: National Football League

See a complete game recap, plus the Betty White/Abe Vigoda Snickers, The Last Airbender, Denny's screaming chickens, and Tim Tebow commericals from The Biz of Football's live game blog of Super Bowl 44 (



LWIB: Reducing the Cost of Player Development, An Alternate View on Competitive Balance, Tidbits (

The Biz of Football Live Blogs the Super Bowl (

The Biz of Baseball Adds Opening Day and End of Year Salary Information (

Orioles Minor Leaguer Suspended 50 Gms For Drug of Abuse (

See a Recap of Maury Brown's Chat (

MLB on FOX Games In Prime-Time Leave Unanswered Questions Regarding Blackouts (

Justin Verlander's 5-yr, $80M Deal with Detroit is Official (

STATS Becomes Official Real-Time Data Distributor for MLB Advanced Media (

Verlander, Tigers Agree on 5-yr, $80M Deal Avoiding Arbitration (

Cubs Sign Carlos Marmol to 1-yr, $2.125M Deal to Avoid Arbitration (

MLB on FOX Unveils 2010 Broadcast Schedule, Includes Two Games in Prime-Time (

Mariners Agree on 1-yr, $3.5175M Deal with Casey Kotchman Avoiding Arbitration (

Anatomy of an MLB Salary Arbitration Hearing (

Source: Creditor Meeting Over Rangers Sale "Unremarkable" (

Maury Brown is the Founder and President of the Business of Sports Network (, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available as a freelance writer. Brown's full bio is here. ( He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided) (

Follow Maury Brown on Twitter (

Follow The Biz of Football on Twitter (

Follow the Business of Sports Network on Facebook
COPYRIGHT 2010 Business of Sports Network (BizBball LLC)
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2010 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Author:Brown, Maury
Publication:The Biz of Football
Geographic Code:1USA
Date:Feb 9, 2010
Previous Article:Super Bowl Sees Highest TV Ratings Since '86, Could Top 100 Million Viewers.
Next Article:St. Louis Rams to be Sold to Illinois Businessman Shahid Khan.

Related Articles
Rugby Union: pounds 700,000 That's how much this advert cost before last week's semi-final..let's hope the gorilla's an England fan! 80 MINUTES FROM...
Record Super Bowl telecast tops "M*A*S*H" record.
Sweet taste of fame; Clinton native scores in Super Bowl commercial.
Record Super Bowl telecast tops "M*A*S*H" record.

Terms of use | Privacy policy | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters