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Sunsilk Fashion edition bottles revealed at PFDC Fashion Week 2017.

KARACHI -- The Pakistan Fashion Design Council in collaboration with Sunsilk presented the three-day PFDC Sunsilk Fashion Week.

The 4 Sunsilk designers Khaadi, Generation, Sania Masktaiya, Sana Safinaz, designed six variants of the Sunsilk bottles; Stunning Black Shine, Perfect Straight, Hairfall Solution, Lusciously Thick And Long, Nourishing Soft and Smooth and Anti-Dandruff. The four life size Fashion Edition bottles were revealed on PSFW Red Carpet on Day 1 of PSFW by leading models.

On the 3rd Day of PSFW, renowned Pakistani hair designer Nabila opened the show by revealing the latest Hair Trends of the season in the Sunsilk Hair Show where she showcased creativity and revealed the trendiest looks of the year.

Year on year, Nabila tweaks international hair trends suiting them to local sensibilities moving away from generic looks and improvising with contemporary edgy techniques.

These styles were; Big Hair, Hair Contour, Brondes, Waves, Pony Braid, Fringe, Long Bob and Pastel, giving girls a variety of the most dapper cuts and styles to choose from.

'It's that time of the year again where creativity is unleashed and designers from all over Pakistan gear up to mesmerize and dazzle the audience. With PFDC Sunsilk Fashion Week as talk of the town, we are more than excited to showcase the latest fashion and hair trends of the season along with the unveiling of four gorgeously customized Sunsilk Bottles because everyone knows, no great look is complete without great hair!' said Fariyha Subhani, Director Home and Personal Care, Unilever Pakistan.

Hakima Mirza, Marketing Manager Hair Care of Unilever Pakistan Limited, said, 'The PFDC Sunsilk Fashion Week is now in its 8th year and it is with great pride that we see it grow every year to include more designers and set a greater benchmark for hair trends.

The young consumer understands that the definition of fashion has evolved from just an outfit to a top to toe look with hair as the crowning glory.

With this information, year on year we collaborate with Pakistan's top designers and leading hair stylist to bring the best fashion trends onto the 2017 Sunsilk bottles. With clutter breaking packaging technology we were able to create 24 different hair and wardrobe looks on the Sunsilk bottles to inspire and excite our consumers.'

Unilever Pakistan is a subsidiary of Unilever Plc, which operates in over 100 countries. Established in Pakistan in 1948, the Pakistan business is amongst the country's largest consumer goods companies. Unilever's brands such as Lux, Lifebuoy, Lipton, Sunsilk, Surf Excel and Wall's are known for their consistently high quality and value and are trusted and consumed daily by millions of people across Pakistan. Unilever's brands strive to create a better future every day for consumers across Pakistan. Lifebuoy reaches out to thousands of children through its hand washing campaign, raising standards of hygiene; Lux promotes film, fashion and music through the iconic Lux Style Awards; Sunsilk partners PFDC in the fashion weeks and Blue Band supports nutrition. As one of Pakistan's most preferred employers, Unilever directly employs over 2000 people across the country, and indirectly contributes to the employment of many thousands through its nationwide sales and distribution network.

The Unilever Sustainable Living Plan (USLP) provides the framework for Unilever's ambition to double its business whilst reducing its environmental footprint and enhancing its positive social impact. In Pakistan, Unilever is engaged in a number of initiatives to enhance livelihoods, save water, energy, carbon emissions and to cut waste and promote recycling.
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Publication:Frontier Post (Peshawar, Pakistan)
Date:Apr 21, 2017
Words:642
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