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Sunny Leone launches Al Adil's 100 types of atta and organic products.

Staff Report

Mrs Vandana Datar, finance director, Al Adil Trading Co, along with Sunny Leone, Dr Dhananjay Datar and Hrishikesh Datar. (Supplied photo)

The Bur Dubai outlet of Al Adil sizzled on November 8 when Sunny Leone, the hottest Bollywood star, came to launch Al Adil's 100 types of new specialty chakki fresh atta and organic products.

The presence of Sunny Leone once again stressed the fact that the lineup of Bollywood film stars patronising Al Adil Trading is seeing a rapid increase over the past few months.

Announcing this Dr Dhananjay (Jay) Datar, chairman and managing director Al Adil Trading Co LLC, said that the launch by Bollywood's leading glamorous actress, in our Bur Dubai outlet is yet another milestone in the history of Al Adil.

"This launch has got three distinct highlights. The primary highlight is the fact that we are launching this in our Bur Dubai outlet, the first outlet opened by us when we started our operations in the year 1984. From a small single outlet of just 60sqft, today, we have 39 stores spread across the GCC. The second highlight is the fact that we are launching 100 types of new specialty chakki fresh atta and organic products, a fact that no other retailer can match. Last but not the least is the presence of Sunny Leone, who is known for her versatility," he added.

"Atta is one of staple food many of us living in this part of the world depend on when it comes to the preparation of food. We felt that the time has come to meet the diverse needs of our customers. Earlier we used to have a limited range. With the changing food habits, it has become essential to provide a variety of atta products in order to satisfy as well as meet the changing dietary habits. The launch of the 100 varieties is a step in that direction. Our range includes Khaman Dhokla atta, Singhara atta, Soya atta, Kuttu atta, Rice atta, Upwas Paratha atta, Bajra atta, Channa Sattu atta, Makai atta, Jowar atta, Ragi atta, Modak atta, Moong Dal atta etc, The other product range that is developed to meet the taste buds of our consumers include Samo, Thalippeth Mix, Rawaidli Mix, Besan Laddu Mix, Gram Flour. We also have a range of organic products," he pointed out.

Outlining the reason behind the introduction of 100 types of new specialty chakki fresh atta and organic products Hrishikesh Datar, director, Al Adil, said that our focus has seen a dramatic shift towards healthy products.

"Today we see a heightened level of awareness among the younger population. People are becoming very conscious about what they eat. The demand for organic products is seeing a rapid growth. It is very essential to understand that organic foods are produced using methods that do not involve modern synthetic inputs such as synthetic pesticides and chemical fertilisers. Organic foods are also not processed using irradiation, industrial solvents, or chemical food additives. One important thing is unlike other organic products in the market, our offerings are highly cost effective and affordable to our valued customers. The wide spread acceptance of our organic products is a growing a testimony to the faith that customers have in our products," he stated.

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Publication:Khaleej Times (Dubai, United Arab Emirates)
Date:Nov 10, 2017
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