Sun-Maid raisins a big hit for Halloween treats. (Supplier News).
Pleasanton, Calif.-based Sun-Maid promoted its Mini-Snack Raisins
for the Halloween season by offering a 480-bag Mini-Snack Raisin bin,
along with a new 240-count version to retailers. Featured as a
wholesome, 100% natural alternative to candy, the packages incorporate
the produce industry's "Eat 5 A Day for Better Health"
message to encourage year-round consumption of raisins. "Halloween
is always a peak-season profit opportunity for our retail
partners," says Rob Muller, director of marketing for Sun-Maid.
"Raisins are the perfect choice for moms seeking a better
alternative to candy."