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Sun launches new postpaid plan.

Barely two weeks after launching its newest Postpaid Plan 599, Sun, the mobile brand of PLDT subsidiary Digitel Mobile Philippines, Inc. (DMPI), has posted over 100% increase in average daily sales versus previous year-to-date average.

"We are glad that Filipinos are seeing Sun as the mobile brand that gives them the best value for their money," remarked Joel Lumanlan, Vice President for Postpaid Marketing at Sun.

"Even loyal Sun subscribers are deciding to stick with us because of these new offers. Existing subscribers who chose Plan 599 actually increased by more than 50% in September compared with the previous month," he added.

Sun's Postpaid Plan 599 offers unlimited calls and texts to Sun, 400 texts to other networks, 400MB data per month, as well as a free Android smartphone and Samsung 3V tablet with every subscription.

This is a significantly better mobile offer compared with other products in the market, which only offer unlimited calls and texts to the same network, fewer data allocation, and only a free phone at the same price point.

The significant growth of the segment can be attributed to Sun's positioning as a brand that champions best-value choices for Filipinos, in a campaign launched in the middle of the year.

"We are determined to grow our postpaid business further this year to cement the PLDT Group's lead in this segment." Lumanlan added.

Smart Communications, another PLDT wireless subsidiary, and Sun signed up over 253,000 new subscribers for the first half of the year, or four times the number of new subscribers of the competition, as a result of improved brand positioning, and attractively bundled digital offerings.

Smart Postpaid and Sun grew the Group's combined postpaid cellular subscriber base by 18% year-on-year to over 3 million, versus the competition's 2.3 million during the same period.


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Title Annotation:Business News
Publication:Manila Bulletin
Date:Oct 12, 2015
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