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Summer books boost.

POTTER-mania and the rise of downloadable summer reading has boosted sales for publisher Bloomsbury.

The group noted a "significant improvement" in sales throughout July and early August, due in part to a strong e-book performance during the holiday season.

High street sales were also good, the publisher said, bolstered by the film release of Harry Potter and the Deathly Hallows - Part Two.

The final movie instalment of the boy wizard's adventures resulted in a surge in sales for all seven books in the series.

Speaking at the group's annual meeting, chief executive Nigel Newton highlighted other recent successes for the group, including Frank Dikotter's Mao's Great Famine, which won the Samuel Johnson Prize for Non-Fiction.

Stephen Kelman's Pigeon English has also been included on the long-list for the prestigious Man Booker Prize.

Mr Newton also announced details of a new deal with legal know-how firm Practical Law Company.

Under the agreement, Bloomsbury will provide data to the desk tops of major law firms and corporate legal departments.

The latest tie-up follows news last month of Bloomsbury's acquisition of Continuum, an academic publisher specialising in theology and philosophy.

The pounds 20.1m purchase was described by Mr Newton as a "transformational deal" for the publisher.
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Title Annotation:Business
Publication:Huddersfield Daily Examiner (Huddersfield, England)
Date:Aug 12, 2011
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