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Summer beer saves showbiz: prohibition's end heralded a lush rebirth for the entertainment industry.

Eighty years ago this summer, the five-column headline on page one of Variety touted an unlikely savior to the nation's out-of-work actors struggling to find employment during the dark days of the Depression. "BEER WILL USE 1,000 ACTS" boomed the paper, with the accompanying story explaining how the relaxation of Prohibition rules allowing "suds" were leading to happy days again.

Variety was positively ebullient at the prospect that unemployed vaudevillians would soon "go to work in beer gardens and other cafes opening for the specific purpose of selling suds." In addition to a summer boom for the greasepaint set, Variety projected that "1,500 musicians will be used in the brewspots."

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Title Annotation:ARCHIVE
Author:Gaydos, Steven
Publication:Variety
Article Type:Brief article
Geographic Code:1USA
Date:Jun 6, 2013
Words:112
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