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Summer Fancy Food Show.

The Specialty Food Association wrapped up a record-breaking Summer Fancy Food Show on July 1. It was the largest in the association's history, with 2,730 companies from 80 countries. About 1,500 of the exhibitors were from the U.S.

What's Trending Now

A panel of trendspotters explored the aisles and predicted the next passions to include:

* Cookie Butters: Dave's Gourmet's Oatmeal Cookie Butter, which took home sofi gold in the competitive Jam, Preserve, Honey, Nut Butter category. Gooey on the Inside's Fluffernana Cookie Butter, Amoretti's Graham Cracker Natural Cookie Spread

* Smoked: Quin's Smoked Cola Gum Drops, Rick's Picks' Smokra, Hot Cakes Molten Chocolate Cakery's Smoked Chocolate Chips

* Bourbon Boosted: Batch's Brown Sugar Bourbon & Pecan Ice Cream, Brooklyn Brine Co.'s Spicy Maple Bourbon Pickle, Bourbon Barrel Foods' Bourbon Smoked Sugar

* Jerky: A trend spotted and reported on by TGR after the Winter Fancy Food Show. Notable introductions include SlantShack Jerky's Bronx Brewery Pale Ale Jerky and Ocean Beauty Seafood's Wild Salmon Jerky.

* Matcha: Aiya, The Republic of Tea, Teapigs and Ito En are among the tea purveyors offering their takes on this Japanese classic.The SFA trendspotters included journalists from Better Homes & Gardens, Houston Chronicle, MarketWatch/Wall Street Journal, SFA's Specialty Food Magazine, Food & Wine and the blog TheKitchn.

Based on the wealth of products exhibited at the show, trends with staying power include coconut, sriracha, ancient grains, healthier snacks and continued innovation in gluten-free items.

The beverage segment posted a number of notable new introductions in teas, ready-to-drink and DIY.


In the New Brands on the Shelf, CideRoad Organic Switchel made its FFS debut. The refreshing beverage, which dates back to the American Revolution, is made with apple cider vinegar, ginger and organic maple syrup, says Kevin Duffy, founder and CEO, pictured on page 98. CideRoad is available in Original, Cherry and Blueberry in 16-ounce glass bottles.

The Great Britain pavilion featured several new beverages including Peanut Hottie, a powdered peanut hot drink mix. Available in Original and Peanut Butter and Chocolate, the mix has 83 calories per serving. It will be available in Walmart in September.

Pukka Tea expanded its line of organic teas with three Winter Wellness teas: Three Cinnamon, Elderberry and Echinacea, Lemon, Ginger & Manuka Honey. Tim Westwell, co-founder and managing director of the tea company, says the line now includes 35 teas, all of which are blended and packaged in London. "When we started this business (10 years ago)," Westwell says, "wellness teas were underrepresented." Today, there are numerous competitors in the category.

Many of the new beverages at the FFS could be described as healthy beverages.

TumericALIVE, a New York-based company, sampled its Turmeric Elixirs. The turmeric ready-to-drink (RTD) beverage line includes 10 varieties including Coconut Nectar, Vanilla Bean, Turmeric Pineapple, Japanese Matcha and Brooklyn Beet.

Turmeric is also an ingredient in new teas. Numi Tea's Turmeric Tea line is certified organic, verified non-GMO, Fair Trade Certified, kosher and halal certified. The turmeric line is comprised of four "cleansing and refreshing" herbal teasans.

Not to be left out, the Republic of Tea expanded its turmeric tea offerings. The Novato, Calif.-based company added Biodynamic Organic Turmeric Cinnamon Tea to its new line of 100 percent Biodynamic teas. Another stand-out, is Republic of Tea's limited edition Cardamom Cinnamon Holiday Tea.

Bethesda, Md.-based Honest Tea is expanding its RTD tea line and will introduce its Radiant Raspberry Tea in October. The black tea is made with raspberries and raspberry juice and is Fair Trade Certified.

Ted Dennard, owner of Savannah Bee Co., holds a 20-ounce flute of Gold Reserve Tupelo Honey.

The Hella Bitter team unveiled its new DIY kit, The Craft Your Own Bitters Kit. The Brooklyn-based company already wholesales two varieties of bitters - Hella Bitter Aromatic and Hella Bitter Citrus. And capitalizing on the craft brew and home brewing trend, Brooklyn Brew Shop showed off its cider making kit, DIY beer kits and new four-piece glassware sets for the craft home brewer.

How Sweet It Is

At this year's summer show, there were a large number of honey companies. (It's hard to call them manufacturers since the real manufacturers are the bees.) A couple of stand-outs with gift-giving include:

Zeke Freeman of Bee Raw Honey, New York City, partners with family-owned apiaries across the country and has a well-developed best practices system in place for the company's raw, unprocessed organic or wild single-varietal honeys. The flights (4 or 9 varietals) consist of hand-corked 1-ounce jars with SRPs of $45 and $78.

Savannah Bee Company, Savannah, Ga., offers raw, natural specialty honeys - including Wildflower, Orange Blossom, Sourwood, Acacia and the extraordinary Tupelo. And now the company is offering Gold Reserve Tupelo Honey for the first time. This year's Tupelo honey is of amazing quality, and the best of a superb harvest is available in a 20-ounce flute that is sealed and then dipped in Tupelo wax and placed in a hand-stamped wooden box. This very limited edition honey is a connoisseur's dream and has an SRP of $100.

New Product Winner - Michel Mazuret of East Hampton Gourmet Foods took home the Outstanding New Product sofi for Lentil Rice Crispbread with Sesame and Pink Salt

More of TGR's Fancy Food Show coverage, including a full list of sofi gold winners is available online at
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Title Annotation:Specialty Food Association
Publication:Gourmet Retailer
Geographic Code:1USA
Date:Aug 1, 2014
Previous Article:Natural Products Expo East.
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