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Browse Sullivan, Mary Beth

1-3 out of 3 article(s)
Title Type Date Words
Grabbing the leadership helm: recent industry challenges have created an opening for marketing to take on more strategic leadership roles. Mar 1, 2013 1289
Cultivating profit in a low-rate world. May 1, 2011 1982
Caution! Bank transformation ahead: welcome to the 'new normal.' In this banking world of the future, the old business models are broken, and marketing takes on greater importance. The success formula includes stronger brands, more-engaged employees and compelling customer experiences. Industry overview Dec 1, 2010 2513

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