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Sue Carroll Column: AD BAN FAT LOT OF USE.

Byline: Sue Carroll

JUNK food companies may be banned from advertising cakes and sweets to children.

This is the latest edict from Chief Medical Officer Sir Liam Donaldson, whose most recent campaign to make Britain a smoke-free zone fell on deaf ears.

Of course, stuffing children with e-numbers and calorie-laden doughnuts is cruel and dangerous. Obesity is on the increase and, with one in ten infants grossly overweight, it's a problem which must be addressed.

But removing adverts from television is ducking the issue and once again denying parental responsibility.

The very people health police should be targeting are the stupid adults too lazy to weigh up the damage they're doing to kids and too ignorant to learn.

Ram home the message that obesity kills by all means. But banning adverts isn't the answer. Has stopping cigarette advertising done anything to deter smokers?

CAPTION(S):

EDICT: Sir Liam
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Title Annotation:Features
Publication:The Mirror (London, England)
Date:Sep 3, 2003
Words:148
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